- Dr. James Hewitt brings the pressure-performance science behind 19 Formula One World Championships directly to your team
- Your audience will leave with a practical pressure playbook, not just inspiration that fades by Monday
- James features optional live brain-imaging demos that make the neuroscience of
focus and burnout visible in real time on stage
When Fortune 500 leaders and F1 teams face pressure: big decisions, tight deadlines, competing demands, many find they haven’t been trained for that moment. Dr. James Hewitt equips them to perform when the stakes are highest, without burning out in the process.
James developed his methods as Chief Innovation Officer for the coaching company behind 19 Formula 1 World Championships, where teams have seconds to make calls that win or lose everything. He continues to work with F1 teams and elite performers today; his insights come from the cutting edge, not the archive.
James holds a PhD in Human Performance Science from Loughborough University (ranked #1 in the world for Sport, Exercise, and Health Science) and is the bestselling author of Regenerative Performance, introducing a framework now used by global organisations and elite teams worldwide.
James has delivered keynotes in 35+ countries to audiences of 8,000+, including three World Economic Forum Annual Meetings in Davos, the Nordic Business Forum (alongside Barack Obama), and the Global Leadership Summit.
His sessions blend sharp science, stories, and humour, often featuring live brain-monitoring demonstrations that show audiences what pressure actually does to performance in real time. Audiences don’t just feel motivated. They leave equipped.
James’s obsession with performance began with a question: what separates people who perform at their best in high-stakes moments from those who struggle? He’s chased the answer for two decades, first as a full-time racing cyclist (not the most talented, but relentlessly curious), then through a PhD studying how elite performers think and execute.
He brings those tools to Fortune 500 firms and businesses across consulting, finance, tech, pharma, automotive, and aerospace, including PwC, McKinsey, BCG, HSBC, UBS, and Mercedes-Benz. He’s booked for annual meetings, leadership summits, sales kick-offs, and executive retreats: events where substance matters as much as energy.
And James’s understanding of pressure isn’t just professional. After being diagnosed with cancer, he applied his own methods to fight back, proof that what he teaches works when it matters most.