No matter what your organization does, innovation is what drives your ability to compete, grow, adapt and succeed in a rapidly changing world. U of Michigan business professor Jeff DeGraff, a consultant to over half the Fortune 500, provides an inspiring, actionable playbook for creating real innovation ecosystems and unleashing innovation and creativity in individuals, teams, and organizations of any size.
Jeff DeGraff is the Dean of Innovation and one of the world’s leading authorities on organizational innovation and transformational change. As Clinical Professor of Management and Organizations at the University of Michigan’s Ross School of Business since 1990, DeGraff has established a comprehensive school of thought around systematic innovation development that bridges academic rigor with practical application across business, government, and mission-driven sectors.
DeGraff co-created the Competing Values Framework alongside Robert Quinn, John Rohrbaugh, and Kim Cameron—one of the most widely used organizational effectiveness models globally. Building on this foundation, he developed the Innovation Genome and Innovation Code methodologies, which extend the framework into innovation contexts and provide organizations with practical tools to reconcile competing priorities and drive breakthrough performance.
His intellectual architecture centers on three revolutionary concepts: first, that innovation is a learnable skill, not a gift—a discipline that can be systematized like any business imperative; second, that constructive conflict, not harmony, drives breakthrough innovation by orchestrating opposing perspectives into hybrid solutions; and third, that transformational change emerges from embracing paradox rather than eliminating it. Through his trilogy of books—The Innovation Code, The Creative Mindset, and The Art of Change—DeGraff has codified a complete philosophy of paradox-based organizational transformation.
DeGraff’s career uniquely combines corporate leadership and academic excellence. After earning his PhD at age 25, he served as Vice President of Communications and New Ventures at Domino’s Pizza (1985–1990), where he applied emerging organizational theories to help scale the company from $50 million to $2 billion—earning him the nickname “Dean of Innovation.” This experience of building things, not just theorizing about them, has defined his approach as a “pracademic” who teaches innovation through action learning in unconventional spaces like museums and innovation laboratories.
As founder of the Innovatrium Institute for Innovation, DeGraff created a living laboratory where organizations experiment with innovation culture, capability, and community. The Innovatrium operates as the practical manifestation of his school of thought—a physical space where diverse perspectives clash productively to generate new solutions. Through this work with over half the Fortune 500, including Google, Apple, Coca-Cola, Pfizer, NASA, and Microsoft, DeGraff has refined frameworks that help organizations build sustainable innovation ecosystems.
Guided by his mission to democratize innovation, DeGraff founded the Intellectual Edge Alliance (IEA), a nonprofit consortium of research universities and technology companies working with the U.S. Military, NATO, and allied forces in 45 countries. Through the IEA, he makes innovation tools and practices accessible to leaders tackling critical societal challenges in defense, government, and education—proving that innovation methodologies transcend sector boundaries.
DeGraff’s influence extends through multiple channels: as creator of the University of Michigan’s Certified Professional Innovator Program, the first university innovation certificate of its kind; as host of PBS’s Innovation You and NPR’s The Next Idea; and as a prolific contributor to Inc., Fortune, Psychology Today, and Big Think. His speaking engagements span from TED to the Pentagon, and his advisory work includes the U.S. Air Force Chief of Staff, Cabinet departments, and high-ranking military leaders across democratic nations.
Through four decades of teaching, consulting, writing, and building innovation infrastructure, DeGraff has established himself as the preeminent voice on systematic innovation development and paradox-based organizational change. His school of thought transforms how organizations approach innovation—not as spontaneous creativity or rigid process, but as the disciplined orchestration of diverse perspectives, constructive tension, and the courageous embrace of organizational paradox to generate breakthrough value.
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