JEFFREY HOLLENDER is a leading authority on corporate responsibility, sustainability and social equity. More than twenty-three years ago, he co-founded Seventh Generation and went on to build the fledgling company into a leading natural product brand known for its authenticity, transparency, and progressive business practices. Today, as a CEO, author, speaker, consultant, and activist, Jeffrey’s mission is to inspire and provoke business leaders to think differently about the role they and their companies play in society. Along the way, he’s working to drive systemic change that makes it easier for businesses to become radically more sustainable, transparent and responsible.
In 1988, Hollender co-founded and was for over two decades the CEO of Seventh Generation, the leading brand of sustainable, non-toxic household and personal care products. Currently Hollender is the Founder and Chief Inspired Protagonist of Hollender Sustainable Brands, makers of Sustain, non-toxic, fair trade, and sustainable personal care and sexual wellness products for women. Sustain products are sold in over 4,000 stores including Whole Foods, Target, CVS and Kroger. Hollender is also an Adjunct Professor for sustainability and social entrepreneurship at New York University.
Hollender’s passion for changing the negative impact that industry has on the environment and society is evident in each of his seven books, including 2010’s The Responsibility Revolution: How the Next Generation of Businesses Will Win. Hollender has also helped millions of Americans make green and ethical product choices, beginning with his bestselling title, How to Make the World a Better Place, a Beginner’s Guide, in 1990. His most recent book, Planet Home: Conscious Choices for Cleaning & Greening the World You Care About Most (Clarkson Potter/Publishers; December 28, 2010) guides consumers through the dizzying array of decisions they make each day, helping them understand which choices matter most and which have hidden repercussions.
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A born entrepreneur, Jeffrey’s first business ventures were in the field of education and publishing: the Skills Exchange in Toronto and Network for Learning in New York City. He sold Network for Learning to Warner Publishing, a division of Warner Communications in 1985 and after tenure as president of the renamed firm, Warner Audio Publishing, he acquired Renew America, a mail order catalog of green products, which eventually became Seventh Generation. His record of sustainable achievements and thought leadership is unparalleled in the business world.
Hollender was the Co-Chair of the Greenpeace US Board of Directors until 2013 and now continues to serve on the Board of Directors. He is also the co-founder and Board Chair of the American Sustainable Business Council, a coalition of over 200,000 business leaders committed to progressive public policy, and serves on the Board of Verité, a leading workers’ rights organization. He divides his time between Charlotte, VT, and New York City.