Keynote Speaker Larry Broughton

Larry Broughton

Entrepreneur & CEO, Best-selling Author, Keynote Speaker, Former Green Beret

  • Speaker's U.S. Fee Range
    $10,001 - $20,000 i
  • Languages Spoken
  • Travels From
    California, USA

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Some of Larry’s Key Accomplishments Include…

Former Green Beret and #1 bestselling author, Larry Broughton, is an award-winning entrepreneur and CEO, and keynote speaker. As a former US Army Staff Sergeant, serving 8 years on Special Forces A-Teams, Larry has parlayed the lessons learned from his time in service to his country and applied them to the business arena attaining extraordinary success. CBS News has called Larry “the nation’s foremost expert on leadership and entrepreneurship.” 

He is the Founder & CEO of broughtonHOTELS (, a leader in the boutique hotel industry; and, an inspirational online learning forum for leaders and high achievers. Larry has received several business awards, including Ernst & Young’s Entrepreneur of the Year®, the National Veteran-Owned Business Association’s Vetrepreneur® of the Year, Coastline Foundation’s Visionary of the Year, Passkeys Foundation’s National Business Leader of Integrity, and his firm was awarded HSMAI’s Best of the Best Hotel Management Company of the Year and has also been included on Entrepreneur Magazine’s Hot 500 List of Fastest Growing Private Companies. 

Larry has authored several articles and books on leadership, team building and entrepreneurial significance, including his newest book, an Amazon #1 bestseller, VICTORY: 7 Revolutionary Strategies for Entrepreneurs to Launch Your Business, Elevate Your Impact and Transform Your Life, and FLASHPOINTS for Achievers. His upbeat, creative approach to business and life has been featured in newspaper and magazine articles across the country and he’s been a guest on news and TV programs on every major network, including multiple appearances on CNBC’s The Big Idea with Donny Deutsch, MSNBC’s Your Business with JJ Ramberg, and Travel Channel’s hit show, Hotel Impossible. 

Larry has presented to, coached, and mentored thousands of current and aspiring leaders and entrepreneurs across the country. He has delivered keynote addresses and training programs on topics including entrepreneurship, leadership, and overcoming fear and failure to Fortune 100 firms including Walmart and Toyota, universities, non-profits, medical facilities, and even the Pentagon’s Office of the Chairman of the Joint Chiefs of Staff. 

Larry has attended the Executive Program at prestigious Stanford University; studied Russian at the world-renowned Defense Language Institute; and Political Science at University of California, Santa Barbara. 

Testimonials 7

  • I’ve heard a lot of speakers and I can saw without question that Larry is the most inspiring speaker to ever talk to our population.  Larry gets it!  He’s lived what our warriors have lived, and he knows what’s in front of them. Like a good soldier, he’s passing on his knowledge so others can navigate the landmines of life and be successful.

    Wounded Warrior Project

  • It is my pleasure to recommend Larry Broughton as one of my go-to experts on Travel Channel’s hit show Hotel Impossible. His professionalism and charm are appreciated by both the crew and viewers alike. With expertise in various areas of business, his sense of leadership and hospitality shines through in each episode he is involved with and he adds value to the show as a result. I look forward to working with Larry on future television projects and would highly recommend him to others, as well.

    Anthony Melchiorri

    Creator, Executive Producer & Host, Travel Channel's Hotel Impossible & Five Star Secrets

  • Larry’s high energy and powerful keynote at Walmart’s Open Call was the perfect balance of inspirational tips, humorous anecdotes, insightful lessons delivered in an approachable and transparent manner that inspired attendees towards actionable steps in their personal and professional lives. If you get a chance to have Larry speak at your event, jump at the chance!

    Mark Espinoza

    Senior Director of Public Affairs Walmart Headquarters

  • To say that Larry is an overwhelming favorite among our thousands of participants would be an understatement.  He connects well with audiences of any size or composition and leaves all in attendance with meaningful insights and actionable information. We emerged a stronger and more engaged team and, perhaps even more importantly, as individuals, more inspired and purposeful about what we want to accomplish personally as well as collectively as a team.

    Maureen E. Casey

    Chief Operating Officer, Institute for Veterans and Military Families

  • Larry Broughton is one of the best leadership speakers we’ve seen. His message is both inspiring and relatable. He validates his key points by sharing real life personal stories that have led him to be the person he is today. Larry is warm, friendly and entertaining as he shares his thoughts on the secrets to organizational success, which sit on the foundational understanding that inspiring and empowering your people to chase their potential is the key. If you’re serious about growing your organization I would highly recommend Larry Broughton to help you with your journey.

    Jim Stitt

    CEO, Cutco Corporation

  • I had the opportunity this year to have Larry speak at my event. His message to my guests was not only riveting, but delivered with such humility, passion, and sincerity that it was obvious everyone in the room was moved by it. All I can say is this…when Larry Broughton speaks, we ALL should listen.

    Kevin Neff

    Award-winning Brand Creator & Television Show Host

  • We had Larry speak at our Veterans Business Resource Group’s annual conference. He is a very engaging, inspirational and dynamic person; we would highly recommend him and look forward to working with him again in the future. His passion for ensuring that people have the tools for success is unparalleled. Larry is an example of what true leadership is all about.

    Sharon Gwynn

    Chair, Giant Food Veterans Business Resource Group

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