Maddy Dychtwald

The 50+ market is the next big thing—and most brands are still missing it.

Forget the outdated stereotypes. Today’s 50+ population isn’t slowing down—they’re living longer, thinking younger, controlling more than 70% of all U.S. personal wealth, and spending more boldly than ever before. Especially women, who control the lion’s share of household wealth and influence.

Yet most businesses are still chasing youth, ignoring the fastest-growing, most financially powerful consumer segment in the country.

In this high-energy, insight-rich keynote, Maddy Dychtwald—bestselling author of Ageless Aging and co-founder of Age Wave—unveils why the longevity revolution is a game-changer for businesses you can’t afford to ignore. Drawing on cutting-edge research and real-world successful brand strategies, Maddy will shift your lens—and inspire new strategies.

What your audience will walk away with:

• The shifting consumer behaviors and values redefining aging—and why it matters to every industry
• Why women 50+ are the most influential—and overlooked—trendsetters in today’s marketplace
• What longer lives mean for loyalty, brand strategy, and customer experience
• Cautionary tales and smart moves from brands already engaging this powerful demo
• Clear, actionable, data-driven strategies to future-proof your growth

The bottom line:
This isn’t just a niche. It’s a wide-open, multi-trillion-dollar opportunity—and the brands that serve its needs and dreams will win big.

Retirement isn’t what it used to be—and it never will be again.

Driven by increased longevity, financial uncertainty, and generational shifts in values and expectations, the entire concept of retirement is being redefined. For financial professionals, this transformation presents both a challenge and a once-in-a-generation opportunity to lead.

In this eye-opening keynote, Maddy Dychtwald—national bestselling author and co-founder of Age Wave—reveals the latest insights from cutting-edge research on how retirement is changing: its timing, funding, and purpose. With an emphasis on practical application and strategic foresight, Maddy shows how forward-thinking financial professionals can build deeper trust, deliver greater value, and help clients navigate this new chapter with confidence.

What your audience will learn:

• Why financial peace of mind has overtaken wealth accumulation as the #1 retirement priority—and how to help clients achieve it
• What’s keeping pre-retirees and retirees up at night—and how to turn anxiety into action
• How generational generosity is reshaping family wealth planning and creating hidden risks—and how to avoid them
• Why caregiving is a growing financial disruptor—and how to prepare clients for it
• The untapped power of purpose in retirement—and how to integrate it into planning conversations

The bottom line:
Retirement is no longer a wind-down—it’s a reinvention.
Financial professionals who grasp the new rules will deepen relationships, future-proof their value, stand out in a competitive landscape, and recharge their business. Those who don’t could be left behind.

In a world where we’re living and working longer than ever before, personal well-being isn’t a luxury—it’s a strategic advantage.

In this inspiring, science-backed keynote, Maddy Dychtwald—national bestselling author of Ageless Aging (Mayo Clinic Press) and co-founder of Age Wave—reveals how increasing healthspan (how long we live healthy) and brainspan (how long we stay mentally sharp) can unlock greater well-being, resilience, focus, fulfillment, and even performance at every life stage.

Drawing on proprietary research and nearly 100 interviews with cutting-edge experts in longevity, neuroscience, and lifestyle medicine, Maddy shares a practical blueprint for living with more energy, clarity, and purpose—at work and beyond.

Key takeaways:

• The new science of longevity: how boosting healthspan and brainspan is reshaping how we age, live, and work
• Evidence-based wellness strategies and action tools to improve mental clarity, emotional resilience, and physical vitality
• The emerging role of purpose and connection as powerful drivers of well-being and extended health
• How individuals and organizations can proactively support lifelong wellness—not just for performance, but for life satisfaction

The bottom line:
This keynote provides a powerful wake-up call—and an actionable roadmap—for building a future where wellness fuels performance, longevity enhances leadership, and aging becomes a path to greater vitality, not decline.