Martin McCourt

Former CEO, Dyson Ltd.

  • Martin McCourt`s Keynote Speaker Fee This reflects Martin McCourt`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    United Kingdom (UK)

  • Martin McCourt`s Keynote Speaker Fee This reflects Martin McCourt`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    United Kingdom (UK)

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Innovation is a Way of Being

Most businesses will say that they wish to be innovative, and that they wish their people would be more creative. Easy to say, much harder to do. So much gets in the way. Meetings, action points, past experience and prejudice, workloads that exceed ...

Most businesses will say that they wish to be innovative, and that they wish their people would be more creative. Easy to say, much harder to do. So much gets in the way. Meetings, action points, past experience and prejudice, workloads that exceed time available, poor setting of priorities …inept leadership.

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Ideas

Have the right people, tap into their thinking and instincts, encourage and liberate their idea flow. What we do that achieves this and what we do that can stifle creativity.

Iterative Development

How Dyson aped the age old principles of engineering and product development, employing fundamental techniques such as cardboard modelling combined with cutting edge CGI.

Vertical Growth

Enjoying the journey, deliberate disruption and the consequences. Being ready to meet adversity and to turn it into opportunity. Making your business look good, often at the expense of others. Helping competition score own goals. ...

Enjoying the journey, deliberate disruption and the consequences. Being ready to meet adversity and to turn it into opportunity. Making your business look good, often at the expense of others. Helping competition score own goals.

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Big Changes

Transferring all manufacturing, UK based, to SEA. The role that technology played in supporting an effective transfer. Doing the right thing even if it is the hardest thing (widespread criticism at Dyson decision).

More Bumps in the Road

Entertaining incidents that resulted in competitors helping Dyson to market leadership in the USA in under two years from launch.

Confronting Failure

The Dyson washing machine was not a commercial success. Airblade, Air Multiplier and Vacuum cleaners were. Importance of how we react when it goes wrong…

Think Big and Stay Small

How hard we need to work to retain our identity. Being David and the advantages over Goliath. How to make sure that scaling up does not bring about a loss of identity.

About Keynote Speaker Martin McCourt

Martin McCourt’s Key Accomplishments Include . . . 

Martin McCourt has spent over 35 years working at the heart of British-based manufacturing, design and marketing for quality brands such as Dyson, Mars, Duracell, Toshiba and Pelikan.

Martin was the CEO of Dyson for 15 years, the ideas to market-leading consumer products maker. As CEO, he devised and implemented a strategy that transformed the company from a single product, single market producer into one where 80% of the business comes from over 60 markets around the world.  In that time he increased UK skilled jobs, grew profits to over £300m and enabled James Dyson to keep on inventing.  In 2011 Dyson hit £1bn revenue for the first time.  Martin was directly responsible for the establishment of Dyson subsidiaries in the USA, Japan, Switzerland, Austria and Germany. In total he took Dyson into over 60 markets, achieving market leadership in the majority including the USA.

Martin’s previous experience was in sales and marketing with successful global companies Mars, Duracell, Toshiba and Pelikan.

In 2010 Martin was named UK Business Leader of the Year.

Martin is currently Chairman of Equatex, the foremost supplier of international employee and executive compensation plan services, The Learning Curve Group, providing vocational education and training programmes to a wide range of learners and employers and Venture Founders, a crowd funding platform. He was formerly Chairman of CAP, a market leading provider of vehicle valuation data, new vehicle information and business solutions to the automotive industry, CliniSys Group (CliniSys), the market leading supplier in Europe of clinical laboratory information management systems (LIMS) and D.O.R.C (Dutch Ophthalmic Research Center) a prominent provider of innovative instruments and equipment for ophthalmic surgery.

More About Speaker, Martin McCourt . . .

Additionally Martin is on the Board of Your Life.  A three-year campaign to ensure young adults in the UK have the maths and science skills needed to succeed in the current competitive global economy and he is also a Non Executive Director and investor for Headbox, a web based platform which enables the sharing of inspiring places for people to have meetings.

 

Testimonials

“We booked Martin to talk at a Client’s internal marketing conference and he was quite simply brilliant. He has an engaging style that finds the perfect balance between being both relaxed and professional. He had the audience’s attention from the off and used a mix of media throughout his presentation to keep them interested and amused throughout. We would most definitely recommend Martin and would be more than happy to use him at future events.”

Atos

 

“I think I speak on behalf of all the team here at Deloitte and our guests when I say that Martin was absolutely outstanding – entertaining, inspiring, engaging, humorous – really just everything we were looking for. He made the event special and everyone was talking about him throughout the evening.”

Deloitte

 

“Martin delivered a great speech followed by a Q&A session on his story of Dyson and engaged our participants from the start to the end. His examples were compelling and disruptive, delivering a great message around idea generation and how to behave in a very competitive market. Our leaders really much enjoyed the session and found him very authentic and charismatic.”

Vodafone Group

 

In short Martin is one of the best after dinner speakers we have had in 17 years. His storytelling gave our guests the ‘take home’ nuggets of advice and inspiration that any good business speaker must provide. He had us all laughing at his turn of phrase and self-deprecating insights.

The Sunday Times

 

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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