Naomi Simson

Naomi Simson started her entrepreneurial journey as a small business owner with a clear view of what she stood for. By aligning ‘the right team’ to a vision, a deep sense of engagement and purpose she accelerated her start-up idea into something big. During this keynote discussion, Naomi will share her experiences and insights to growth and capability which are anchored around leadership, culture and the customer. She will finish the session by encouraging each participant to think about the ‘one thing’… that is, the one thing that, if you worked on it, your experience of business would become easier.

Learning Outcomes

• There are three elements to business success; growth, customers and people. That might sound obvious but it is the right mix and entrepreneurial insights that will help you navigate what is best for your enterprise.
• Learn about the drivers of growth; what they look like and what you can implement in your business. You will understand what you can do to drive purpose, alignment and leadership throughout your business.
• Understand the concept of ‘customer loyalty mirror’, and the correlation between highly engaged teams and end customer loyalty. At the conclusion of this session you will have established ways to harness a customer feedback loop to drive innovation in your business.
• It is the role that your team plays that creates an innovative customer culture; speaking from experience she will show you how to replicate these ideas into your own business to maximise your market position. Naomi will deliver the employee framework identifying the five key pillars for you to work on in your business. This will inspire you to harness the untapped wealth of ‘discretionary effort.’

This presentation will touch, move and inspire – relevant to most groups, it is all about making powerful choices to live a life that you love. “If you love what you do every day you never have to work another day in your life.” This is about putting meaning in your work, discovering your passion, learning about positivity – sticking with it and being persistent… and ultimately fulfilling on your true purpose. Being an entrepreneur is not for everyone, but knowing what does drive you will give you the platform for a rich and wonderful experience of life. Naomi will share rich and vivid stories from her personal life and her business life to demonstrate the power of her personal motto ‘If it is meant to be it is up to me.’ The one word resoundingly that we hear after this session is ‘inspirational’. You will be inspired to take action.

Learning Outcomes

• Discover your passion – learn how to identify when you are in a flow and doing your best work.
• Taking responsibility for what you want – not what others want for you – ‘If it’s meant to be it’s up to me’, and choosing what is the one thing you need to work on.
• Playing a bigger game. This does not mean that tough times will disappear. As a result of this session you are likely to take on bigger challenges and in turn experience the joy of deep accomplishment. Resilience that you know you can count on.

We are all ‘busy’, but when you add parenting to the mix.. that adds a whole new dimension to the definition of ‘busy’ – chaos springs to mind. The weekend no longer seems our own – the smart phone forever beeping – work never seems far away. Yet family time, creative time and time for oneself are equally important. Naomi started her business when her children were 2 and 4, she was working all hours, and she alway wondered “will my kids be okay?” Every parent asks themselves that question. What we do know is there is a melding between work and home, but is it possible to meld home and work. We have just one life, we are one person. Naomi shares her insights and personal journey of ‘doing it all’, bit by bit, and how she kept her career firing whilst also keeping family absolutely in focus.

Learning Outcomes

• You will discover that flexibility does NOT mean less work – it means choosing where your energy is best applied. You will realise that you are not alone, and don’t need to be.
• You will find out that imperfection is quite wonderful… and learning to say ‘no’ can be incredibly powerful.
• To pick your battles – time is your most valuable asset, and you don’t have to ‘win’ at everything.
• Learn to mono-task; “Be present in what you choose to do.”

We are all ‘busy’, but when you add parenting to the mix.. that adds a whole new dimension to the definition of ‘busy’ – chaos springs to mind. The weekend no longer seems our own – the smart phone forever beeping – work never seems far away. Yet family time, creative time and time for oneself are equally important. Naomi started her business when her children were 2 and 4, she was working all hours, and she alway wondered “will my kids be okay?” Every parent asks themselves that question. What we do know is there is a melding between work and home, but is it possible to meld home and work. We have just one life, we are one person. Naomi shares her insights and personal journey of ‘doing it all’, bit by bit, and how she kept her career firing whilst also keeping family absolutely in focus.

Learning Outcomes

• You will discover that flexibility does NOT mean less work – it means choosing where your energy is best applied. You will realise that you are not alone, and don’t need to be.
• You will find out that imperfection is quite wonderful… and learning to say ‘no’ can be incredibly powerful.
• To pick your battles – time is your most valuable asset, and you don’t have to ‘win’ at everything.
• Learn to mono-task; “Be present in what you choose to do.”

How do our customers experience the brand? It does not matter if you business is big, small or in between – every business is dependent on how customers think (and talk) about you.

However, it is not just customers who talk, employees are busy on social media and telling their friends about your brand… this can be a powerful marketing tool – if harnessed well. And what do employees say about your business when they interact with the customer?

This session is about creating the ultimate customer experience so they willingly share their stories about your business to others. Calling on vivid case studies and demonstrating how a framework can be used to drive customer engagement. Naomi will demonstrate how to use social media as a customer listening tool, and show programs which will surprise and delight customers. The best customers are advocates who mirror your beliefs and experience….

Learning Outcomes

• Knowing what you stand for; getting customers to talk about you – and how to tackle tricky social media activity.
• Ways to encourage customer WOW moments in an era of transparency – surprise and delight program ideas.
• The customer loyalty mirror and using a framework as a scorecard to align everyone to the customer experience cause.

Whether you’re a start-up, business owner or career manager within an enterprise – all of us want to reach great heights – yet the notion of leading others can be daunting.

Here Naomi shares about the road to success, from seeing what is possible, defining leadership, doing the preparation and ultimately delivering amazing results. It does not matter who you are leading – getting your ideas across is essential to business success, we are all leaders. This is an essential part of your leadership journey and a valuable life skill.

After this session you will feel accountable for those around you – knowing that great leaders listen and challenge those around them to greatness. Naomi will touch on leadership theory, but the stories she will tell will give life to the word of leadership. You will see that anything is possible, and whilst reluctant for many, we all have the ability to lead.

Learning Outcomes

• Knowing what you stand for – your steps to leadership (and facing your fear).
• Leadership is about aligning everyone to the ‘cause’ – creating a deep sense of purpose.
• Learn to identify the ‘One Thing’, that when you do it, everything else becomes easier – turn your ‘to do list’ into a success list.

At any given moment, more than 10% of the Australian population have an idea, that they think could turn into a business. But what is the first thing to do? What should they do with that idea, and how do they know if it is any good?

Whether you’re a start-up, business owner or career manager within an enterprise – all of us want to ‘Soar’ to great heights. Whilst Naomi will talk about how to bring an idea to fruition (innovation), it is just as relevant to business people who want to drive innovation in their business. Here she shares the road to success, from seeing what is possible for you, doing the preparation and ultimately delivering amazing pitches. It does not matter who you are pitching your ideas to; colleagues, suppliers, investors or banks, it is essential part of your journey and a valuable life skill.

Learning Outcomes

• How do you define your idea so it makes sense to others – and work out if it could get traction.
• How do you align everyone around you to the ‘cause’ – creating a deep sense of purpose – so that you are not alone on your journey.
• What are the key elements to a great pitch – so that you have a great appeal no matter the audience.
• Learn to identify the ‘One Thing’, that when you do it, everything else becomes easier – turn your ‘to do list’ into a success list.

From its humble beginnings in Naomi Simson’s front room in an inner suburb of Sydney, to creating a much-loved Australian brand, Naomi shares what she believes have been the drivers behind RedBalloon’s success story. RedBalloon has changed the way we give gifts in Australia. But her entrepreneurial journey does not end with that, she has many vivid and interesting learnings from her many Shark Tank companies, as well as the software as a service saas business Redii.com. Naomi shares the secrets, business concepts and elements to continually driving growth and innovation. Her many decades of experience in small business and startups give her a unique perspective on what it takes to be an entrepreneur. This is a lively and thought provoking session that gives insights into the risks and rewards of an entrepreneur’s life.

Learning outcomes

• What the three critical elements to building the foundations for a successful business are.
• How ideas become reality, and what it takes to ensure a plan is executed.
• The key determinant of why one business may thrive – whilst another in the same field does not.