Your Business Model Is Aging — Whether You Like It or Not: How to Build a Portfolio That Outruns Disruption
Every business model expires. The danger is not disruption itself, but leadership teams that treat their business model as permanent. The most successful companies don’t bet on one model — they actively manage a portfolio of business models...
Every business model expires. The danger is not disruption itself, but leadership teams that treat their business model as permanent. The most successful companies don’t bet on one model — they actively manage a portfolio of business models, balancing today’s cash flows with tomorrow’s growth.
Patrick shows how leading organizations design, test, scale, and shut down business models intentionally — before markets force their hand. This keynote replaces “innovation theatre” with hard strategic choices and governance.
Signature case examples
Amazon: How parallel business models (retail, AWS, marketplace, subscriptions) created resilience
ING: From product-driven banking to platform thinking and ecosystem plays
Legacy incumbents that failed by over-investing in one dominant model too long
What people will learn
Why every business model has a lifecycle — and how to spot decline early
How to map and assess your current business model portfolio
How to balance core optimization and new growth without internal conflict
How leaders should govern innovation like an investment portfolio
Ideal audience
CEOs, CFOs, COOs
Boards and executive leadership teams
Strategy, innovation, and corporate development leaders
Learn More
Optimize and Die: Why Incremental Improvement Is the Most Dangerous Strategy. Designing the Business Model Shift Before It’s Forced on You
Most organizations don’t collapse — they optimize themselves into irrelevance. They digitize processes, cut costs, and improve efficiency, while the logic of their business model quietly stops working.
...
Most organizations don’t collapse — they optimize themselves into irrelevance. They digitize processes, cut costs, and improve efficiency, while the logic of their business model quietly stops working.
This keynote introduces Business Model Shift: a deliberate redesign of how value is created and captured when customer needs, technologies, or regulations fundamentally change. Patrick shows how to recognize when optimization is no longer enough — and how to lead a shift without destroying what already works.
Signature case examples
Adobe: From product sales to subscription before revenue declined
Philips: From product manufacturer to health-tech solutions and services
Media and retail failures that optimized legacy models too long
What people will learn
The difference between optimization, exploration, and true business model shift
Early warning signals that your business model is becoming obsolete
How to redesign value propositions and revenue logic step by step
How to lead people through uncertainty and strategic change
Ideal audience
CEOs and transformation leaders
Senior management facing disruption or margin pressure
Strategy, digital, and sustainability leaders
Learn More
Stop Competing on Better. Start Competing on WOW: How to Design Business Models Customers Actually Care About Core idea
Most companies compete on “better”: better features, better prices, better efficiency. Very few compete on meaning. Yet customers don’t fall in love with optimized offerings — they fall in love with experiences that solve real problems ...
Most companies compete on “better”: better features, better prices, better efficiency. Very few compete on meaning. Yet customers don’t fall in love with optimized offerings — they fall in love with experiences that solve real problems and feel emotionally right.
This keynote connects customer experience directly to business model design. Patrick shows how WOW is not created by marketing, but by embedding desirability, relevance, and emotion into the value proposition and delivery logic itself.
Signature case examples
IKEA: Designing affordability, accessibility, and experience into the business model
Tesla: Reinventing ownership, distribution, and customer relationships
Service brands that turned convenience into competitive advantage
What people will learn
Why most customer-centric strategies fail to differentiate
How to design business models around real customer jobs-to-be-done
How emotion and experience create economic value
How to move from incremental improvements to true WOW
Ideal audience
CMOs and CX leaders
Product, service, and innovation teams
Leadership teams in competitive, commoditized markets
Learn More
Strategy Should Be Seen, Not PowerPointed: How Visual Collaboration Changes the Way Innovation Really Happens
Strategy often fails because people can’t see the same problem at the same time. Slide decks fragment thinking, slow decision-making, and lock innovation into silos.
In this keynote, Patrick shows how ...
Strategy often fails because people can’t see the same problem at the same time. Slide decks fragment thinking, slow decision-making, and lock innovation into silos.
In this keynote, Patrick shows how visual collaboration platforms like Miro transform strategy and business model innovation into a shared, transparent process. When teams work visually, strategy becomes a living system — not a document — enabling faster alignment, better decisions, and real execution.
Signature case examples
Global enterprises running business model portfolios in Miro
Cross-functional teams aligning strategy across regions in weeks, not months
Innovation programs that scaled without losing clarity
What people will learn
Why traditional strategy tools block collaboration and speed
How visual thinking improves alignment and decision quality
How to run business model design and portfolio reviews visually
How to embed new ways of working sustainably
Ideal audience
Innovation and transformation leaders
Digital workplace and collaboration teams
Organizations working hybrid, remote, or globally
Learn More
AI Won’t Replace Your Company — But It Will Replace Your Business Model: Designing Value Creation in an Algorithmic World
AI is not just a productivity tool — it changes who creates value, how value is delivered, and where profits sit. Most organizations focus on AI pilots and tools, while ignoring the deeper business model implications.
...
AI is not just a productivity tool — it changes who creates value, how value is delivered, and where profits sit. Most organizations focus on AI pilots and tools, while ignoring the deeper business model implications.
This keynote reframes AI as a business design challenge. Patrick shows how AI reshapes cost structures, value propositions, customer relationships, and ecosystems — and why bolting AI onto an existing model rarely delivers strategic advantage.
Signature case examples
AI-native companies that redesigned value creation from the ground up
Professional services using AI to rethink pricing and delivery models
Platform businesses leveraging data and algorithms as core assets
What people will learn
How AI impacts all nine building blocks of the Business Model Canvas
New AI-enabled revenue and value creation logics
Why most AI initiatives fail to scale
How leaders should approach AI strategically, responsibly, and competitively
Ideal audience
C-suite and senior leadership
Strategy, digital, and AI leaders
Organizations moving beyond AI experimentation
Learn More
From Strategy to Survival: Why Business Model Innovation Is No Longer Optional
Explore how top organizations reinvent their business models to stay relevant — and why traditional strategic planning falls short in the face of exponential change.
Business Models Are the New Competitive Advantage
A compelling reframing of competition: how the design of how your business works can be more defensible than products, technology, or brand.
The End of Linear Strategy: Designing Adaptive Business Models for Uncertain Times
Learn how to shift from static planning to dynamic, resilient business model design — and why this is the only sustainable strategy in a volatile world.
Design a Better Business — or Someone Else Will
Inspired by the global bestseller, this keynote combines stories, tools, and real examples of organizations that transformed themselves through design-led innovation.
One Business Model Is a Risk — A Portfolio Is a Strategy
Master the art of business model portfolio management: how to balance core business performance with exploration of future growth.
The Corporate Growth Paradox: Why Innovation Dies in Successful Companies
Why success breeds rigidity — and how portfolio thinking breaks the cycle to foster continuous renewal.
Why success breeds rigidity — and how portfolio thinking breaks the cycle to foster continuous renewal.
Practical frameworks for shifting from what has worked to what will work next without destabilizing your business.
Killing Zombies, Scaling Winners
A candid, actionable blueprint for evaluating, prioritizing, and optimizing your business model portfolio.
Strategy Is a Team Sport: How Visual Collaboration Changes Decision-Making
A bold look at how visual collaboration transforms strategic alignment — especially in hybrid and distributed organizations.
From Workshops to Ways of Working: Embedding Miro in Strategy and Innovation
Real stories and models for embedding visual collaboration tools like Miro into organizational design and execution.
The End of the Meeting? Designing Better Decisions with Visual Thinking
Why meetings alone don’t align — and how visual strategy tools accelerate clarity and commitment.
How Miro Became the Operating System for Business Model Innovation
A forward-looking keynote on designing organizations that use shared visual canvases as living strategy platforms.
AI Doesn’t Kill Business Models — It Exposes Weak Ones
AI isn’t just a technology trend — it’s a business model disruptor. Learn how innovation leaders are redesigning business models to lead with intelligence.
From AI Experiments to AI Business Models
Move beyond pilots — this keynote helps leaders understand how to build scalable, strategic AI business models with real value.
Designing AI-First Business Models
How to reimagine value creation, customer experience, and monetization in a world where data and intelligence are abundant.
Human + Machine: The Next Business Model Frontier
Explore the new organizational logic that emerges when human creativity and machine intelligence work together — and what business models win.
Create the WOW: Designing Businesses People Actually Care About
A high-energy, idea-packed session on building remarkable value propositions that delight customers and stakeholders alike.
The Future Belongs to Business Designers
A clarion call for leaders to think like designers — not planners — to shape future winners.
Innovation Is Not About Ideas — It’s About Choices
A provocative keynote that reframes innovation as rigorous decision-making under uncertainty.
Reinventing Organizations at the Speed of Change
How organizations can continuously reinvent themselves with agility, purpose, and momentum.
