Pete Canalichio

Marketing Speaker, The Global Authority on Brand Expansion

  • Pete Canalichio`s Keynote Speaker Fee This reflects Pete Canalichio`s U.S. Speaking Fee

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    Georgia, USA

  • Pete Canalichio`s Keynote Speaker Fee This reflects Pete Canalichio`s U.S. Speaking Fee

    $20,001 - $30,000

  • Languages Spoken

    English

  • Travels From

    Georgia, USA

Suggested Keynote Speaker Programs

Building Universes, Growing Revenues

Universes are the worlds that consumers inhabit with brands. As the name suggests, they are immersive, multi-dimensional and continually expanding domains with their own rules and mythologies. In the world of gaming, they are also the basis for expanded revenue models that ...

Universes are the worlds that consumers inhabit with brands. As the name suggests, they are immersive, multi-dimensional and continually expanding domains with their own rules and mythologies. In the world of gaming, they are also the basis for expanded revenue models that provide consumers with new ways to experience the brand. They are how companies like Microsoft convert engagement into revenue.

Halo is a multi-billion dollar business, with an active consumer products program that sees the brand engaging with consumers across a full range of categories, underpinned by long-standing activity in toys and collectibles. The lessons from the success of Halo extend far beyond the world of gaming though. In this talk, Pete gives us an insider’s view on what it takes to build out a universe in this fast-moving world. He’ll discuss what it takes to build valuable assets and to generate more value from those assets against a backdrop of rising consumer expectations around experiences and what consumers get for free. We’ll also look at how Halo generates millions in revenue through long-term storytelling, partnerships and the judicious use of technology, and explore through conversation what other brands can learn.

 

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Growing Addictive Brands

In a world flooded by brands, it can be hard for many to become noticed let alone to be considered “addictive.” That status does not come by chance or luck. Becoming that desirable in the consumers’ eyes happens only when a brand lays a solid foundation beneath its ...

In a world flooded by brands, it can be hard for many to become noticed let alone to be considered “addictive.” That status does not come by chance or luck. Becoming that desirable in the consumers’ eyes happens only when a brand lays a solid foundation beneath its ecosystem. This sturdy foundation is created when a brand builds powerful connections among the triggers — hints, cues, rewards — that provoke people’s curiosity and incite them to take the time to explore the brand.

In this talk, Pete will illustrate how Pokemon used Go to reach 500 million downloads to engage the brand’s fans in a way that approached addiction and how brands can use the power of neoteny to create their own addictive brands.

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How Customer Service Impacts Brand Value

In marketing, we say that everything communicates. This can be a good thing or a bad thing. Great brands not only have outstanding products, but they also have exceptional customer service. Collectively every customer encounter with a brand either makes a deposit into a ...

In marketing, we say that everything communicates. This can be a good thing or a bad thing. Great brands not only have outstanding products, but they also have exceptional customer service. Collectively every customer encounter with a brand either makes a deposit into a customer’s bank account or makes a withdrawal. Like with a personal relationship, the more deposits a brand makes, the more we value that brand.

In this talk, Pete will explain:

  • What is the definition of a brand?
  • What makes a brand addictive?
  • How does Customer Service factor in?
  • What are 5 service related actions to build your brand’s value?

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Why Branding Experts Need to Step Out of Their Silos

Spend any time at a brand or marketing conference or read the marketing press these days and what is very clear, very quickly, is just how fixated people seem to have become with pushing narrowing viewpoints. The digital people just want to talk about digital. The brand ...

Spend any time at a brand or marketing conference or read the marketing press these days and what is very clear, very quickly, is just how fixated people seem to have become with pushing narrowing viewpoints. The digital people just want to talk about digital. The brand valuation people analyze shifts in the worth of brands. The intellectual property people want to talk about protection. And yes, those involved with licensing want to talk about what’s going on in their part of the brand universe.

Here’s how we see the contributions that various disciplines make:

  • Brand insights – the environment within which a brand competes: the competitive forces; the market dynamics; consumer priorities; regulatory constraints and opportunities;
  • Brand strategy – where a brand is positioned; purpose; values; the brand’s story. Described by some as the “business strategy made visible”;
  • Brand protection – the ideas that the brand chooses to hold close as proprietary property;
  • Brand licensing – how, where and why the brand chooses to extend or expand its presence to help achieve the greatest possible levels of return; and
  • Brand valuation – what the brand is worth to the business.

How do we get the different disciplines of brand to talk with each other in more connective ways – so that marketers can form coherent views on how the elements work together to form stronger, more valuable, more exciting, and competitive brands? By connecting the various activities through a lens of “Where and how does each activity add value as a whole, and to each other?” our hope is that we can promote a more interactive and engaged brand ecosystem. Pete Canalichio will present a framework on how the historically silo-ed disciplines of brand insights and strategy, brand licensing, brand valuation and brand protection should work together to lift the contribution and growth of the brand to the ultimate benefit of the business.

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About Keynote Speaker Pete Canalichio

About Speaker Pete Canalachio…

Pete Canalichio, the global authority on brand expansion, is on a mission to help brands become more alive in the hearts of those that experience them. He does that by helping them write a better story through compelling content, inspiring platform talks, in-depth consulting and workshops, and practical tools. Pete considers it a privilege to use his experience in global brand licensing and expansion at admired organizations such as Coca-Cola and Newell Rubbermaid to help his clients and their organizations reach their full potential.

Before earning his MBA at the University of North Carolina Chapel Hill and starting his business career, Pete attended the U.S. Naval Academy and served in the Navy as an award-winning aviator and instructor pilot, honing his leadership and decision-making skills as commander of a large multi-engine aircraft and 12-member crew during the height of Cold War tensions. His “crisis-tested leadership skills” were forged not in a battle with the competition or a challenging business turnaround—although he has certainly excelled in those arenas—but in the dark skies above the Pacific Ocean as he flew a military jet aircraft whose engine had caught on fire. Clear-headed and decisive under those extraordinary circumstances, he has applied that same leadership style to every challenge and opportunity he has faced in a distinguished executive career.

Pete began his brand expansion journey at Coca-Cola in 1997 as the Event Licensing Group Manager where he executed multiple programs in support of the Olympics, major Nascar events, and the FIFA World Cup. Pete continued his career at Coca-Cola in 2001 as the Licensing & Consumer Activation Director of the 2002 Olympic Winter Games in Salt Lake City, UT. There he directed the development and implementation of all of Coca-Cola’s licensing programs and consumer activation for the Olympic Winter Games. During the seventeen days of the Games Coca-Cola sold over $2 million of licensed product, a 100% increase over the prior Winter Games.

From 2005 to 2007, Pete served as Director of Global Licensing at Newell Rubbermaid for the Rubbermaid brand. In just over two years, wholesale sales grew from $30 million to over $70 million and average royalty rates increased by greater than 2%, more than doubling royalty revenue. For his achievements, Pete received the MVP Award for stellar contributions to the Global Licensing department in 2006. In his final role at Newell Rubbermaid, Pete served as the General Manager of CardScan, where he delivered quick wins while rejuvenating the organizational culture. Throughout his career, Pete has operated in the global arena, having worked in more than 40 countries and managed extensive projects across national and continental borders.

In 2018, Pete brought his message to an even wider audience through his Award-Winning book, Expand, Grow, Thrive, which achieved the #1 New Release ranking on Amazon. Pete also lends his expertise to Forbes and Entrepreneur as a contributing writer.

When he’s not working to expand brands, Pete loves spending time with his wife, Emily, and his four adult children.

Testimonials

Thank you for sharing your nuggets of wisdom and for helping the community in the way you did. Without a doubt, one of the best interviews I have had and I would certainly recommend Pete any day!

Tim Bennett

Travelpreneur, Founder of The Argon Group

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

The BigSpeak Team

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