Rita Clifton

In order to succeed in a world of digital possibilities, social media and endless opportunities to connect and communicate, how should a company go about building their brand? What are the principles and best practices? How do you build and protect your reputation when bad publicity spreads with a speed and scale that can take your breath away?

A look at how brands create value in organisations of all kinds and sizes, and across categories. This includes lessons from some of the world’s leading brands, as well as new ‘up and coming’ brands, and includes insights and implications for how any organisation can use these methods to succeed.

A senior Coca-Cola executive once said that ‘new products are a lazy man’s marketing’. This presentation examines the disruptive power of brand-based thinking (vs being category bound), and its greater effectiveness and efficiency. And in a way that gives more return for less risk. Uses examples of different company approaches to make the point.

A presentation for audiences of all kinds on the need for variety in leadership styles, and about how more women on boards affects the behaviour and performance of companies in the round. It includes a look at how organisations can help women stay and succeed at all levels. Lots of examples and anecdotes, and keeping a light heart on a serious issue for organisations of all types.

This speech highlights the impact of diverse thinking and leadership in business, and about the challenges and opportunities for different styles of leadership in businesses today. It also looks at the role and responsibilities of senior leadership in an ‘always on’ social media climate, and what companies can do to build and repair reputations. Good, bad and ugly examples…

Rita makes speeches and conducts workshops with executives at all stages on how to recognise and work with imposter feelings. She uses her own experiences to build confidence and inspire participants to be everything they can be. Her acclaimed book “Love Your Imposter” book can be made available to all participants.