Soren Kaplan

Soren has a unique gift for cutting through the clutter of today’s buzzwords and complexity by focusing on what really matters: how to create breakthroughs in products, services, business models, business processes, customers’ experiences, or marketing strategies. He is also a leading expert in organizational culture related to disruptive innovation and often speaks on leadership’s role in fostering a culture of sustainable innovation.

In one of his most popular keynotes, Disruptive Innovation is Every Company’s Business, Soren highlights the importance of disruptive innovation for leaders, organizations and business functions – and helps participants identify future opportunities in products, services, processes, and/or business models. Definitions of the different types of innovation are provided along with concrete examples and emerging practices for driving the type of innovation that “leapfrogs” the competition. Key takeaways include:

• Learn about the different types of innovation – from incremental to disruptive
• Obtain principles and practices for innovating products, services, process, and business model
• Gain insight from real-world trailblazers like Intuit, OpenTable, Kimberly-Clark, Colgate, Gatorade, & many others
• Instantly apply new knowledge to real business issues or opportunities through interactive, facilitated group breakouts

In his keynotes, Soren outlines the three essential components of all winning business models:

• Value – How do you add the most value to those you serve, your partners, and the world?
• Revenue – How do you create financial sustainability and derive the most value from your business model?
• Differentiation – How do you create the most differentiation in the market and set yourself apart from the competition?

Organizations that benefit most from Soren’s Business Model Innovation keynote presentations and workshops are those facing commoditization and stiff competition based on costs and pricing — and who, as a result, need a jump-start as they consider new possibilities for alternative ways to integrate services, create solutions, develop unique customer experiences, and build ecosystems of partners as they reinvent their business models.

The Invisible Advantage – How to Create a Culture of Innovation is based on Soren’s book with the same title. In this provocative presentation, Soren details how any organization can create a culture of innovation – and environment that promotes freethinking, an entrepreneurial spirit, and sustaining value creation at all levels across all functions.

While “disruptive” or “breakthrough” innovation may seem easy for companies like Apple or Google, Soren outlines why most organizations struggle to create an environment that produces sustainable innovation – and then reveals how anyone can foster a culture that promotes new thinking, customer focus, experimentation, continuous improvement and business growth.

• Learn how organizational culture impacts behavior and how it can be shaped to foster innovation
• Gain insight into the levers that influence culture, including leadership behavior, storytelling, metrics, formal and informal rewards, and organizational structures and processes
• Obtain models and tools for transforming your organization’s own culture
• Instantly apply new knowledge through interactive, facilitated group breakouts

In addition to sharing examples and stories from his newest book The Invisible Advantage, Soren also shares insights from his bestselling and award winning book, Leapfrogging, to illustrate the leadership behavior and requirements for promoting a culture of innovation. He also fine-tunes every keynote to his specific audience by emphasizing different types of innovation (product, service, process, technology, business models, customer experience, and organizational innovation) as well as the examples used to illustrate his most compelling points