Stephanie McMahon

One of today’s trending topics is the notion of “good business,” not just with regard to prescient deals but how your business adds to the community at large. So what does “good business” mean to employees, partners and consumers? Stephanie McMahon, chief brand officer of WWE, speaks to the importance of culture and community, and how a value driven mission and corporate culture ultimately motivates employees, provides added benefit to partners and gives consumers a reason to keep coming back.

You will learn:

• The importance of authenticity.
• How to motivate and inspire employees through clear communication and a value driven mission.
• The importance of a corporate social responsibility strategy and how WWE leverages four key pillars of service including Diversity and Inclusion, Hope, Military, and Education.
• How to create a lasting community around your brand or business that creates sustained engagement.

With so many choices and distractions today, engaging consumers and creating an emotional connection for your brand continues to be increasingly challenging. Stephanie McMahon, chief brand officer of WWE, provides insight into the global entertainment powerhouse’s strategies for growth; telling compelling and relatable stories, developing a content ecosystem where those stories can come to life across a variety of platforms, and building purpose and value into your business.

You will learn:

• How to tell stories that break through the clutter and resonate with today’s consumers.
• How to leverage a content ecosystem creating multiple touchpoints for your consumers.
• How to use pop culture as a tool for relevancy.
• How to create a lasting community.

Being a female executive in what was primarily perceived as a “man’s world” has provided Stephanie McMahon, chief brand officer of WWE, with key insights into what empowerment means and how to impact change for women across all business, particularly in the world of sports and entertainment. McMahon speaks to how empowerment isn’t about gender, race or ethnicity—it is simply about being the best at what you do.

You will learn:

• How confidence is the key to success.
• The importance of giving women the same tools as men to be successful.
• How a global twitter trend helped shape the way WWE presents its female stars.
• How to ensure your voice is heard.

Whether you are building a new brand or strengthening an existing brand, understanding and developing your signature voice is critical to your success. Equally important is where and how you share your message. Stephanie McMahon, chief brand officer of WWE, will discuss how she has grown her own personal brand and lessons learned over the years while helping build WWE in parallel. She will speak to examples from her personal experience across media appearances, special events and partnerships, as well as how she developed her social media strategy to make her one of the most followed and influential executives.

You will learn:

• The importance of an authentic social media strategy.
• The importance of networking and staying connected.
• How to communicate clearly and effectively.
• How to reach the most valuable influencers.