Tom Morrison

This is one of Tom’s most dynamic presentations and a MUST SEE by any association or corporate group.   In a recent study by IBM, senior executives of thousnds of companies stated that their #1 fear for the future was the “Uberization” of their industry or marketplace.  This energetic and informative session will help provide the keys in researching and determining what future disruption is coming your member’s way.  3-dynamic forces are changing every industry as it has the taxi, real estate, publishing and music industries.  No industry is exempt from uberization.  Over the last 5 years, disruption has transformed their industries putting the association and their members at risk for competing.  The question is… Do you know what may be lurking your way that is going to create havoc in your industry.  Tom Morrison will share with your attendees 4 visuals every executive should be looking at with future business planning, the 3 dynamic forces causing disruption, the 3 reasons why dispution is happening anad the 6 places it occurs.  This is a must see keynote.

This keynote is based upon my new personal development book that was launched on Amazon in July 2015.  For associations, if your members are not personally fulfilled, they will never be professionally fulfilled.  If they are not professionally fulfilled, they will never be passionate about your association.  With studies showing most people are in debt, not taking care of their health regularly and unhappy in their jobs, this session will inspire them to make change, chase their dreams and catch the ultimate life.  During this presentation, Tom unpacks 4 components that teach you how to achieve your dreams by learning the:

• 4 areas you must plan for in life

• 4 reasons why people do not reach their dreams

• 4 controlling factors that dictate 99% of you reaching your dream

• 4 characteristics you must possess to reach your dreams

Associations and members are seeing market disruption all around them.  Trends, technology and habits are having a bigger impact than ever on membership and bottom lines.  The question is, “Are you embracing it, or ignoring it?”   In this energetic session Tom Morrison will unpack the chaotic trends coming at associations and the 10-keys to maximizing member value, member engagement and building revenues in the midst of disruption.  This session is highly informative and motivating on making change that will push your association into the future.  In this session, your attendess will learn:

• The keys to recruiting members

• The keys to engaging them in your programs

• How to choose and build non-dues revenue programs

• How to create a culture of innovation in your Board

• The key metrics you need to be following to make change effective and timely

• How to reach the younger generation for volunteerism & membership

• The 2 hidden keys to member value for the next generation