Keynote Speaker Zev Siegl

Zev Siegl

Co-Founder of Starbucks

  • Speaker's U.S. Fee Range
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  • Languages Spoken
  • Travels From
    Washington, USA

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Zev Siegl was co-founder of Starbuck’s Coffee Company, that has now become one one of the world’s most recognised brands.

In 1971 Siegl, fellow teacher Jerry Baldwin, and writer Gordon Bowker realised their passion for coffee and established Starbucks Coffee Company. The name, inspired by the novel Moby Dick, evoked the romance of the high seas and the seafaring tradition of the early coffee traders. Their mission was simple, from their first storefront in Seattle’s historic Pike Place Market, they were going to offer some of the world’s finest, fresh-roasted, whole bean coffees. It was going to celebrate the rich tradition of coffee and to create a feeling of connection in the coffee shop.

Siegl, a former history teacher, was the only paid employee in the early days of Starbucks Coffee Company. In 1980, after ten years as Vice President, Siegl exited Starbucks, which by then had expended to six Seattle-area stores and a substantial wholesale business.

Following his departure from Starbucks Siegl became a serial entrepreneur, founding Quartermaine Coffee Roasters in Washington DC, Peerless Pie in Seattle, and more recently, BuckleUp. He also started his own consulting company that serves owners of small business enterprises and aspiring entrepreneurs with advice regarding funding new companies’ growth needs, financial forecasting, planing, private equity offerings, and applying for bank loans. From 2004-12 Siegl served as the Lead Advisor of the Small Business Development Center [SBDC] for Southwest King County (Seattle). During those eight years he advised more than 500 entrepreneurs and owners of small business enterprises.

Siegl is passionate about his mission to inspire and develop young entrepreneurs. He brings practical insights regarding how to start-up a successful business as he shares stories about his own experiences as co-founder of Starbucks and his numerous other start-up experiences. From setting a vision, identifying mentors and partners, securing funding, setting up operations, product development and launch, Siegl helps aspiring entrepreneurs navigate their way to becoming successful business owners.

Testimonials 5

  • During 2013, Zev Siegl has been an asset to our start-up food-ingredient processing company. Zev’s perspective and insights have saved us a ton of trouble. His insistence on forecasting the potential financial outcomes of major decisions has kept us from making expensive mistakes.

    Dr. Wishniak

  • At our youth symposium in Kuwait City, November 2013, Zev Siegl energized 1,000 people in their 20s and 30s. The Starbucks stories helped them connect with his major points. The PowerPoint was first-rate on our giant screen. The audience feedback was very positive.

    A. Alebrahim

  • Our international organization sent Zev Siegl to Russia as a speaker in December 2011. He gave popular, well-received two-hour presentations no less than six evenings in a row to business owners and university-level business school students. He got great reviews and we’ll use him again.

    Robert Tolar

    The Echo Group

  • We had highly positive feedback from our entrepreneur/attendees after Zev Siegl’s presentation called RIGHT From The Start. Our people loved the content and thought his start-up information was presented well.

    Maria Lalonde

    Development Leader, BIZDOM

  • Zev Siegl’s presentation ‘Right From The Start’ connected really well with our audience of 150+ graduate and undergraduate students at LSE. His use of early Starbucks stories will help us anticipate the start-up hurdles we’re going to encounter.

    Daniel Osrin

    Event Coordinator, London School of Economics

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