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Tag Archive for story selling

Matthew Luhn’s Marketing Theory on the Superhero Fallacy

Former Pixar Storyteller and BigSpeak Keynote Speaker Matthew Luhn’s ideas graced the pages of Forbes Magazine this week. His unique sales and marketing techniques, crafted…

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How to Create Inspiring Stories to Sell Your Business Ideas

Inspiring stories are more memorable and persuasive than facts alone. Imagine you’ve arrived at your big presentation. You’ve been preparing for weeks. All those countless…

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