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Ken Sterling Ken Sterling

Ken Sterling

EVP of Talent & Business Affairs

(805) 965-1400

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Ken is the Executive Vice President at BigSpeak, serving as the Head of Talent & Artists and the Head of Marketing. Ken has been working with BigSpeak from the early days as an advisor to our founder, Mr. Wygant; and Ken joined BigSpeak full time in 2012. During his time at BigSpeak, we’ve quadrupled in size. Ken designed our Bureau Alliance program with our President, Barrett Cordero, which has revolutionized the way speaker bureaus collaborate and work together to create more abundance and exposure for our exclusive speaker clients. Ken signed greats such as Molly Bloom, James Clear, Kevin O’Leary, Lance Armstrong, Metta World Peace and many other amazing clients.

Ken is an attorney and has vast experience in with media, talent and business. His background includes working with Intel as a marketing researcher, KPMG as a technology and management consultant, co-founding a community bank, co-founding a cloud technology company, co-founding an international, vertically integrated manufacturing company and working as Executive Vice President and Litigation Manager at a boutique asset management firm charged with operating real estate and hospitality assets.

Ken earned his Ph.D. in Organizational Leadership from the University of California, an M.B.A. from Babson College, an M.A. in Communication from USC Annenberg and his LLM in Media tech and Privacy Law at the USC Gould School of Law. He teaches Innovation and Entrepreneurship at USC Annenberg, and Marketing and Business Ethics & Law at UC Santa Barbara.

What People Are Saying About Ken Sterling

“Ken was soooo helpful in my recent RFP. I thought it was going to be a difficult process to get a quote on a few celebrities, but he had it to me in less than 24 hours. I told all of my colleagues about it and put his contact information in our teams channel so other people could use him as well!”

Karina K.

“Ken is one of those rare people we all wish to emulate in life, and in business.”

Vivek A., Zendesk

“I still consider Ken to be one of the best executives I’ve ever worked under.”

 Tim K., DNP

“Ken – it was a pleasure working with your team, they did an outstanding job of being sure I was comfortable and informed of everything that was going on.”

Eric Armstrong, NFPA

“Ken, WOW, in all my years of doing this I have NEVER experienced what you did. You are a ROCK STAR! Thank you for listening so closely.”

Dr. Jackie Freiberg

“Just a shout out to Ken Sterling over at Big Speak for a wonderful job that he did arranging our keynote speakers at our recent event. His team did an amazing job coordinating with our staff, going above and beyond our expectations!!! We’ve used a few agencies in the past, but now have found our go to guy!!!”

Tony Lonergan, Creative Success Alliance

“Ken, is fantastic.  We have worked with him on a number of speakers. We are so delighted with Ken’s service that we plan to work through Big Speak exclusively.”

Fortune 500 Client

“I often feel like in customer service something has been lost. Ken did an outstanding job on behalf of BigSpeak and I am eternally grateful.”

“The delivery of Ken’s work was superb and without any doubts the best I have seen in years.”

“Ken’s customer service was more than outstanding. He asked all the right questions, he was engaged and invested in our success. He returned every call, every email within hours. He anticipated our needs and thought outside the box to help us discern our real purpose. He facilitated our search and made it happen.”

“I reached out to your company via your website and Ken responded. WOW! He worked with me day and night, weekday and weekends, until the mission was accomplished.”

“I recently had the pleasure to do business with BigSpeak and Ken Sterling took care of me. I wanted to take the time to share my experiences as I believe them to be very significant.”

Ken, Thanks so much for your help in selecting a speaker.  He was the perfect choice.

“Easiest and most professional speaker’s agency we’ve worked with in our entire 63-year history. Ken in particular is fantastic.”

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