How to Get What You Want in 2021 (Using the Producer’s Perspective)

Resolutions may be tough, but the new year is the perfect time to take stock of what is working and shed anything dragging you down. The key to meeting your goals in 2021 could be looking at things from a new perspective.

Marketing expert Dean McFlicker‘s TEDx Talk, “How To Get What You Want” lays out an evocative and informative how-to guide to getting great results in life and business.  


McFlicker is an award-winning producer and director of television marketing at NBCUniversal where he has created campaigns for some of the most successful shows on TV, including This Is Us, The Voice, America’s Got Talent and all of NBC’s live musicals. As an SVP and Creative Director for NBC Marketing’s Original Production Group, Dean has a unique role that combines creativity and executive leadership. As a speaker, he uses his insider insight to translate techniques from film, TV, and Broadway into practical business tools applicable to any industry.

In his TEDx Talk, he shares his approach to a problem-solving as a methodology called the Producer’s Perspective:

“In life, you can produce the story you want to unfold by filtering situations through a lens at specific areas of film production. Regardless of what business you’re in, you can use the Producer’s Perspective to help decision-making and for organization and efficiency.”

As we begin 2021, it’s an interesting point of view because if all the world’s a stage, your life hack may be to think like a producer.