Dean McFlicker

Keynote Speaker, Marketing Expert, Senior Vice President and Creative Director at NBC

Dean McFlicker is a top leadership speaker, marketing expert, and a Senior Vice President, Creative Director for NBC Marketing’s Original Production Group. He has created campaigns for some of the most successful shows on TV, including This Is Us, The Voice, America’s Got Talent and all of NBC’s live musicals. As an award-winning director, producer and SVP, Dean has a unique role that combines creativity and executive leadership.

  • Dean McFlicker`s Keynote Speaker Fee This reflects Dean McFlicker`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

  • Dean McFlicker`s Keynote Speaker Fee This reflects Dean McFlicker`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

Suggested Keynote Speaker Programs

Storytelling for Business: How to Produce Great Results in Any Industry

We live in a world of media overload. More than ever before, storytelling is essential to your business to stand out in a crowded marketplace. As a SVP and creative director for the world’s biggest media company, Comcast NBCUniversal, storytelling is at the heart of Dean’s...

We live in a world of media overload. More than ever before, storytelling is essential to your business to stand out in a crowded marketplace. As a SVP and creative director for the world’s biggest media company, Comcast NBCUniversal, storytelling is at the heart of Dean’s core business. In this fascinating presentation, Dean translates narrative techniques into practical tools you can use in any industry. The takeaways are things you can use to tell the story of your business. After all, your company success is your story to tell.

10 KEY TAKEAWAYS
1. Understanding (and conquering) the new social and digital marketing paradigm
2. Creating platform agnostic marketing that reaches the consumer
3. Using fragmentation to your advantage
4. Identifying product/company archetypes
5. Brand positioning and storytelling in the marketplace
6. Making cultural connections
7. Engaging your customers: placement, partnerships and pitfalls
8. Starting with the “why”
9. Developing a gambling fund
10. Creating cross-portfolio opportunities

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The Producer's Perspective

When you’re at a crossroads in your life, with your business, when it really matters, how do you take charge of opportunities and shape your decisions in the make-it-or-break moments? The answer is an approach to problem-solving called the Producer’s Perspective. ...

When you’re at a crossroads in your life, with your business, when it really matters, how do you take charge of opportunities and shape your decisions in the make-it-or-break moments? The answer is an approach to problem-solving called the Producer’s Perspective.

The basis for Dean’s 2019 TED Talk, “How To Get What You Want” (TEDxSB November 16, 2019), the Producer’s Perspective is an evocative and informative guide to getting great results in any situation. In life, you can produce the story you want to unfold by filtering situations through a lens at specific areas of film production. The Producer’s Perspective shows you a practical methodology
that can be used for organization and efficiency in any industry.

Because if all the world’s a stage, your life hack is to be a producer.

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5 Steps To Phenomenal: The framework for Business Growth, Storytelling and Breakthrough Marketing

Learn 5 specific steps that will ignite your team with incredible storytelling and marketing solutions from the stars. In this one-of-a-kind presentation, Dean translates marketing concepts from Hollywood into practical tools for your sales, marketing and leadership teams....

Learn 5 specific steps that will ignite your team with incredible storytelling and marketing solutions from the stars. In this one-of-a-kind presentation, Dean translates marketing concepts from Hollywood into practical tools for your sales, marketing and leadership teams.

In 2016, Dean was the creative director for the launch of This Is Us. The trailer he produced went viral quickly amassing over 120 million views becoming the most watched TV show trailer in the history of Facebook. This Is Us is now the #1 show on television. Before that, Dean helped catapult The Sound of Music Live into a ratings and social media bonanza. Over 65 million viewers tuned in to see the live event and ushered in the new era of record-breaking live TV musicals. And before all that, Dean’s marketing helped turn a little-known Dutch singing competition into the blockbuster known as The Voice. For over two decades, Dean McFlicker has quietly been the force behind some of Hollywood’s biggest successes. He doesn’t just produce hits, he has a proven track record of creating phenomena. This your opportunity to learn how to apply world class marketing and narrative techniques to reach your business goals. With practical yet innovative takeaways, this presentation will give you the tools to raise your branding, sales and storytelling in the marketplace to the highest level.

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Brand Like Betty: A Golden Girl’s Guide to Better Branding

In Hollywood, some of the world’s biggest celebrities are remarkably astute marketers. It makes sense considering their fame and their success is inextricably tied to their public personae. To most, it’s obvious that Carrie Underwood has a ...

In Hollywood, some of the world’s biggest celebrities are remarkably astute marketers. It makes sense considering their fame and their success is inextricably tied to their public personae. To most, it’s obvious that Carrie Underwood has a different image than Rihanna. They each have a personal brand. But here’s the thing: so do you. Whether you realize it or not, in our ever increasingly interconnected world, you are being perceived in certain ways and are being categorized because of it.

Search engine optimization algorithms are only a small part of the story. We live in an era of information overload. In response to this deluge, we parse what to believe, what and whom to trust at a faster and faster rate. More than ever before, our decisions are based on brand. Now is the time to learn to use it to your advantage.

At 97 years old, Betty White has proven herself a master of personal branding. By defining and differentiating herself, she mindfully crafted the image she wished to portray. And for more than seventy years, she has worked consistently and convincingly to be that brand.  Her success provides a great illustration of branding principles that can be applied to any industry.

“Brand Like Betty” is an informative presentation that will help you refine your brand so that you and your business, like Betty White, will stand the test of time.

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College to Career: 7 Steps to Take You from Classroom to Dream Job

Unless your parents own the company, no one’s first job is vice president. Yet the path from graduation to your dream job is unpaved. Even those who ace every exam often feel unprepared for the test of trying to create a career that is exciting and fulfilling....

Unless your parents own the company, no one’s first job is vice president.
Yet the path from graduation to your dream job is unpaved.
Even those who ace every exam often feel unprepared for the test of trying to create a career that is exciting and fulfilling.
This interactive workshop will fill in the blanks. Learn where and what to research before an interview and how to self-market most effectively whether via cold call, an elevator speech or by creating a formidable resource notebook. Hear exactly how Dean went from student to executive in just a few years and how to get your foot in the door and then kick it wide open.
Packed with practical knowledge, you will learn the action items that can be immediately applied toward your goals. Dean’s proven tools and techniques will not only get you hired but also boost you up the ladder of success.

Key Takeaways

  1. Persuasion and perception
  2. The power of new
  3. Creating your resource notebook
  4. Networking: from 101 to advanced etiquette
  5. The art of the cold call
  6. The Three Rs: recognition, respect and referral
  7. Proper prep for job opportunities
  8. Power moves for maximum success
  9. Overcoming the sliding scale of influence
  10. Entitlement and advancement

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All Access: Backstage Lessons from the Stars

What’s it like to hang out with Oprah? What does Jennifer Lopez do between camera takes? Why does Betty White recommend you “hire a ...

What’s it like to hang out with Oprah?

What does Jennifer Lopez do between camera takes?

Why does Betty White recommend you “hire a heavy?”

And what does Jennifer Hudson carry in a tote bag onto every set?

If you have ever been curious about what happens with your favorite celebrities when the cameras aren’t rolling, you’ll love this entertaining and informative one-of-a-kind presentation.

As a SVP, creative director and marketing director in Hollywood, Dean is continually backstage and on set with some of the world’s biggest stars – and has insights and to share from those experiences. Hear tools to success from some of the most talented and accomplished people on the planet and the surprising lessons they can teach us.

Key Takeaways

  1. Life in the Spotlight
  2. True Tales from the Red Carpet
  3. Take It from the Top
  4. Kiss Your Baby Goodbye
  5. Hire a Heavy
  6. Make Them Wait
  7. Know Your Name
  8. Tina Turner’s Brilliant Dual Personality

 

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About Keynote Speaker Dean McFlicker

Dean McFlicker is a marketing expert and a Senior Vice President, Creative Director for NBC Marketing’s Original Production Group. He has created campaigns for some of the most successful shows on TV, including This Is Us, The Voice, America’s Got Talent and all of NBC’s live musicals. As an award-winning director, producer and SVP, Dean has a unique role that combines creativity and executive leadership. As a speaker, he uses his insider perspective to translate techniques from film, television and Broadway into practical business tools applicable to any industry. Dean shows organizations how to refine their brand story and find their ideal place in the rapidly evolving media landscape and beyond. Additional marketing credits include World of Dance, Chicago Fire, ER, Law & Order, SVU, Smash, The West Wing, NYPD Blue, Days of Our Lives, Survivor, and many more.

Dean has also produced for CNN, HBO, Entertainment TonightE! News Daily, and Good Morning America and was the writer, director and producer of Hairspray Live‘s half hour syndicated “making of” special. He was the writer and executive producer of the television special Heroes: Countdown to the Premiere, which was an innovative combination of an advertiser sponsored premiere party, a publicity/press red-carpet event and a highly rated hour of original primetime programming.

On Broadway, Dean choreographed Sha*Bang (Lincoln Center), Gypsy of the Year (Virginia Theater), Upfront (Radio City Music Hall) in addition to original dance productions at Studio 54, the Palladium and the Los Angeles Wilshire Theatre, Universal Amphitheater, Royce Hall and The Geffen. He is also proud to be one of the creators of the cult hit Octomom: The Musical.

In Hollywood, he has done countless TV shows, music videos and international concerts with Tina Turner, Prince, Barry Manilow, Ray Charles, The Temptations, Kool and The Gang, The Pointer Sisters, Debbie Reynolds, and Carol Channing to name a few.

He has been one of Twyla Tharp’s dancers, an instructor at Broadway Dance Center and also a private dance teacher to the stars (with Rita Wilson, Kelly Preston, and Maria Shriver among his clients). Contributing to his success is a diverse education from UCLA (BA degree, English Literature) and NYU’s Tisch Graduate School of Film (MFA degree, Film Production). Now a high-level entertainment executive, Dean is at the forefront of some of the industry’s biggest projects with many of the world’s biggest stars. Dean uses his one-of-a-kind perspective to create educational and entertaining keynote speeches around the world.

And, perhaps if you’re quick, you can spot a young Dean as one of the original Newsies.

Testimonials

“A delight to have as a speaker. Dean’s presentation was rich in its messages and dynamic illustration, both of which were delivered with an acute awareness of audience and occasion.”

Cathrine Froese Kalssen

WCGTC Biennial Conference Chairperson

“We just heard one of the world’s greatest storytellers.

Encore

 

“The best keynote at any conference I have ever attended. Brilliant.

Ticketattle

 

“The consummate professional…Dean brilliantly changed his presentation on the fly to fit the dynamics.”

Will Robedee

Executive Director, College Broadcasters International

“It’s hard to find someone who can be imaginative and also highly organized but Dean is outstanding in both areas. Some can manage, some are highly creative – Dean is the best of both worlds.”

Wendy Miller

Vice President, Development and Current Programming, Playboy Television

“I was blown away by Dean’s marketing workshop. Because I work in branding, I was particularly interested to learn how time and time again he creates tribes of loyal fans. His ability to turn the concepts of brand positioning into actionable steps that any entrepreneur can implement is remarkable.”

Zahra Cruzan

Founder, Brand Author

“There is nothing flashy about helping people when it comes to losing someone they love.

With that being said, when I sat in Dean McFlicker’s Marketing & Branding workshop at the Grow Retreat in San Antonio, he blew me away with things no one else had ever made me work through for my brand. Dean was able to see my vision and show me how to see my Brand in a new light.  Dean’s expert advice had me thinking at a level I had not been to, I left feeling that by using his tools I could begin 2020 with a new level of marketing and brand awareness with my messaging.
Thank you Dean for sharing your insights with me and the others who attended, but especially for sharing your one to one time with a brand like mine that is not so Hollywood.”

Esther C. Pipoly

Owner & Founder, Loss of Life Advocates, LLC

Media

Article

Feb 5, 2020

How to Get What You Want in 2020 (Using the Producer's Perspective)

Resolutions may be tough, but the new year is the perfect time to take stock of what is working and...

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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