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Keynote Speaker Robbie Kellman Baxter

Robbie Kellman Baxter

Author, Strategy Consultant, Marketing Expert

  • Speaker's U.S. Fee Range
    $10,001 - $20,000 i
  • Languages Spoken
  • Travels From
    California, USA

Suggested Keynote Speeches & Programs

  • The Membership Economy
  • How the Membership Economy is Changing Everything
  • Beyond Subscriptions: Best Practices in Building Loyalty & Community
  • The 7 Principles of the Membership Economy

View More

Robbie Kellman Baxter brings over twenty years of strategy consulting and marketing expertise to Peninsula Strategies.  Her clients have included start-ups and mid-sized venture-backed companies as well as industry leaders such as Netflix, Yahoo!, Oracle andeBay. Over the past ten plus years, Peninsula Strategies has advised nearly one hundred organizations on growth strategy.

A sought-after writer and keynote speaker, Robbie has presented to alumni organizations atStanford, Harvard and Haas, as well as chapters of the Product Development and Management Association, the Business Marketing Round Table and Women in Consulting.  She has been quoted on business issues in the Wall Street Journal, eCommerce Times and Tampa Bay Journal, and has been asked to write articles for American Venture, Marketing Profs and Management Consulting News.

Robbie’s expertise with companies in the emerging Membership Economy extends to include SaaS models, subscription models, and the implications of social mobility. She applies marketing discipline to business strategy, whether serving as a retained advisor to the leadership team, conducting market research and validation to assess new opportunities, or developing and implementing marketing programs to identify, generate and retain new leads and customers.

A longtime resident of Menlo Park, Robbie has developed strong relationships throughout the Silicon Valley community, with investors, attorneys and business leaders.

Robbie received her MBA from the Stanford Graduate School of Business and graduated with honors from Harvard College, and is an active volunteer with both institutions.

Testimonials 7

  • Thank you for setting the bar so high, Robbie.

    Michelle Lange

    Programming Director, SUBTA The Subscription Trade Association

  • Robbie knows more about membership and subscription models than anyone I know.

    Georg Richter

    CEO of OceanX

  • “Robbie is a unique talent — She is a ‘bridge’ and ‘translator’ and she brings strong business acumen to the emerging engagement/membership economy. She is consistently insightful and amazingly intellectually curious. Robbie is generous in sharing her perspectives and she has a wonderful and enviable ability to synthesize complex conditions into actionable steps.”

    Dawn Sweeney

    CEO, National Restaurant Association

  • “Robbie is the Sun Tzu of membership: she knows all the tactics, is a master of strategy, and can infuse your mission with the underpinning philosophy of membership that creates favorable conditions for scaling up. I highly recommend her as a speaker and consultant.”

    David Gammel

    Executive Director, Entomological Society of America

  • “Robbie’s insight on membership changed my paradigm. She immediately identified a key factor that unlocked major insight for me that I have since leveraged. Robbie’s experience with private sector membership models is invaluable to those of us managing not-for-profit membership organizations.”

    Julie Coons

    CEO, Electronic Retailing Association

  • “Robbie Kellman has deep understanding of how the meaning of membership is transforming private sector companies and what that means for both the for profit and non profit world. She can bring that expertise to bear on unique membership issues facing the private and non profit sectors.”

    Chris McEntee

    CEO, American Geophysical Union

  • “Thanks again for putting together such a wonderful program yesterday. I spoke to so many alums who thought it was a knockout panel, and I quite agree. We are lucky to have you!”

    Raphe Beck

    Director of Alumni Relations, Stanford Graduate School of Business

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