Sales drive your business. But how do you create sales success?

Research has shown that top-performing sales reps use more collaborative language, spend more time understanding a buyer’s goals and needs, are more optimistic, and are more persistent. However, that’s not all you need to increase sales at your business.

At BigSpeak Speakers Bureau, we work with some of the Top Sales Keynote Speakers in the business. These keynote speakers are experts in business growth, founders of million-dollar companies, and bestselling authors of sales books.

Here are just a few insights from these Top Sales Keynote Speakers.

1) Make the experience great.

According to Tiffani Bova, the former Chief Growth Evangelist at Salesforce and Research Fellow at Gartner, great customer experience is what drives revenue growth for your company. But great customer experience starts with a great employee experience. Companies that learned how to get both right grew almost two times as fast as companies that did not.

2) Love your product.

According to Kevin O’Leary, star of ABC’s Shark Tank, to be a successful salesperson, “You have to love the product you’re selling. You have to have an emotional bond to it. It has to be oozing from every pore: This is the greatest product you have ever sold.”

3) Ignore the rejections.

According to Jia Jiang, bestselling author of Rejection Proof, don’t treat rejection as the end of the sale. Instead, treat rejection as a numbers game: you need to ask many times before you get a yes. Jiang points out that bestselling author J.K. Rowling heard “no” from 12 publishers before a publisher said “yes” and accepted her first book, Harry Potter and The Philosopher’s Stone.

4) Learn from competitors.

According to Sophia Amoruso, founder of Trust Fund and bestselling author of #GIRLBOSS, Nasty Gals was not a success when she started. The key to selling more is to keep learning. So she kept learning and studying from her competitors to learn how to sell her products, and eventually they began to sell.

5) Use the six types of influence.

According to Robert Cialdini, bestselling author of Influence, there are six common methods of persuasion in sales: reciprocation, liking, social proof, authority, scarcity, and consistency. For example, social proof is all about having testimonials. If you show that someone else bought your product and liked it, it’s more likely that another person will.

6) Tell a story.

According to Matthew Pollard, bestselling author of The Introvert’s Edge, selling people is all about storytelling. Sales are less about details and more about emotions. To tell a good sales story that connects with someone’s emotions, you need to outline a terrible problem, introduce yourself as the heroic problem solver, share the joyful outcome, and provide the moral of the story to land the sale.

If you would like to learn more tips to improve your sales, contact BigSpeak Speakers Bureau to consult with a sales keynote speaker.

For more on sales, read

Lessons Every Sales Team Needs to Hear

6 Tips From Top Sales Motivational Speakers