Extensive scholarly training in the psychology of influence, together with over half a century of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and negotiation.
His books including, Influence: Science & Practice and Influence: The Psychology of Persuasion are the results of more than 30 years of study into the reasons why people comply with requests in business settings. Worldwide, Influence has sold over 3 million copies and has been published in forty languages. Additionally, USA Today lists Influence in their 12 Best Business Books of All Time.
Dr. Cialdini’s most recent co-authored book is The Small BIG, small changes that spark big influence has been met with rave reviews. His co-authored book, Yes! 50 Scientifically Proven Ways to be Persuasive, has been on the New York Times, USA Today & Wall Street Journal Best Seller Lists.
Dr. Cialdini’s most recent book Pre-Suasion: A Revolutionary Way to Influence and Persuade was accepted to the New York Times bestseller list immediately after it was released.
In the field of influence and persuasion, Dr. Cialdini is the most cited living social psychologist in the world today. He was named the #1 Influence Expert of 2016 in The Huffington Post.
Dr. Cialdini received his Ph.D from the University of North Carolina and postdoctoral training from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. Currently, Dr Cialdini is Regents’ Professor Emeritus of Psychology and Marketing at Arizona State University.
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Dr. Robert Cialdini’s clients include such organizations as: Google, Microsoft, Washington Mutual Group of Funds, Bayer, Coca Cola, KPMG, AstraZeneca, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Pfizer, AAA, Northern Trust, IBM, Prudential, The Mayo Clinic, GlaxoSmithKline, Harvard University – Kennedy School, The Weather Channel, the United States Department of Justice, and NATO.
Media coverage of Dr. Cialdini and his research includes: Dateline NBC, CNBC, CNN, ABC, the Washington Post, On Wall Street, Forbes Magazine, Business Week, the Chicago Tribune, USA Today, The New York Times, Harvard Business Review and Fortune Magazine.