The Art & Science of WOW: How great brands create customer experiences people talk about
Every brand says it puts customers first. Very few create experiences people remember, repeat and recommend. Drawing on launching Virgin America, leading digital for the Virgin Group and two decades working with brands from Coca-Cola to Porsche, Alex unpacks the art (...
Every brand says it puts customers first. Very few create experiences people remember, repeat and recommend. Drawing on launching Virgin America, leading digital for the Virgin Group and two decades working with brands from Coca-Cola to Porsche, Alex unpacks the art (emotion, story, surprise) and the science (design, data, consistency) behind experiences that turn customers into fans.
Audiences leave with:
Why “good” service is now invisible, and what makes an experience memorable
The small, repeatable moments that drive word of mouth
A practical way to find and fix the moments that matter in their own customer journey
Best for: opening or closing keynotes, customer experience and customer service conferences, any industry.