Bruce Clark’s Key Accomplishments Include…
Dr. Bruce Clark has emerged as one of America’s foremost visionaries and authorities on the healthcare, business and marketing implications of the “new consumer”. In 1986, he co-founded Age Wave LLC., the leading marketing communication firm specializing in baby boomers and mature consumers. He also co-founded IPG, a “think-tank” created to guide organizations in training, customer service and alternative futures. Many of his groundbreaking business initiatives in healthcare, financial services, advertising and retailing, among other industries, have significantly defined this emerging market niche. He works extensively with the boards and management teams of leading organizations internationally implementing his proprietary LifeChange/LifeChoice consumer segmentation model.
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A nationally acclaimed speaker, Dr. Clark’s presentations are uniquely enriched by his research-based consumer knowledge about the health and healthcare demands of the new consumer. He has published extensively and is called on frequently by the national media for his candid observations and strikingly accurate predictions. Among Dr. Clark’s most prominent accomplishments has been the production of the 20-part PBS series Caring for an Aging Society which won Business TV Magazine’s award for the “Most Important Social Contribution Made Through Business Television”. He launched the Mature Market Study, an ongoing research panel of 3,500 mature consumers in 20 major U.S. markets and recently managed a national study focused exclusively on quantifying the consumer dreams and aspirations of “new mature healthcare consumers”.
Previous to cofounding Age Wave/IPG, Dr. Clark held senior management positions with National High Blood Pressure Education Program (NIH), the California Department of Health Services/Chronic Disease Control Division, the National Center for Health Education, the Healthcare Forum and the Healthcare Forum Journal. He has a Doctorate in Public Health and a Masters in Health Administration from Loma Linda University in southern California and resides in the San Francisco area.