Casey Hyun

Due to recent development of future mobility technology and government regulations, global auto industry is undergoing a revolutionary transformation never seen before. This new age of cars are opening up opportunities for both established behemoths and nimble startups to showcase their ideas and governments around the world look to catalyze the future of mobility.

Key takeouts:

The truth – Detailed breakdown of government initiatives and how mobility brands are already moving quickly to seize opportunities

Future Tech & Design – Ways future mobility will change/influence the tech & designs and how to best position your business

Perception, impact and roadmap – From perception to reality. How to think, survive and thrive inside the future mobility ecosystem

Finding opportunity spaces – In depth analysis of how future mobility will develop, where to play and how to win

How Casey Hyun helped transform Hyundai Motor Company from a value for money brand to a global car giant.

In this compelling keynote, sprinkled with humor and personal anecdotes of his time with Hyundai Motor Company, (now the 4th largest auto manufacturer in the world) Casey Hyun delivers a detailed background analysis, plan and action of building and growing brand value.

Key takeouts:

Brand transformation. How to plan, develop and implement core brand identity & directions for a jump start and continue growth

How to gain universal trust from top executives to new employee and work towards a common goal

How to motivate & change attitude of everyone from generic, conservative corporate culture into proactive, challenging way

Things shaping the future of business in your industry, and the steps taken to succeed in this exciting world

To compete in today’s fast-changing world, businesses need a steady stream of disruptive thinking. With increasing rate of disruptive change in markets nowadays, ideas generate greater profits than actual products. Casey Hyun goes in-depth with series of keynotes to help your corporation generate a culture of innovation, fostering a culture of game-changing leadership for the future.

1. Implementing disruptive thinking & creative problem solving for maximum business success What makes creative/design thinking so appealing to corporations?

Creative freedom mixed with obsessed disciplines. How to mix them just right

How design development process can be incorporated into your business decision making process.

2. What is a commercially successful design?

Crystal ball for reading, understanding, defining & using a successful design to your business advantage

Why early diagnosis of a good design is important to your business success & survival

How design KNEW the downfall of GM decades before its first demise in 2008

List of key qualities of commercially successful design. Morals & responsibility of commercial design Design and brand perception

1. Taboo & niche market. How design can create new market from taboos to create opportunities for the future Definition of taboo & niche market. How these two cross path

List of taboos and changing of perception

How to leverage taboo to your strength to expand global business

Smartphone market led by Motorola and Nokia decade ago is now dominated by Samsung and Apple. A mass market changes are incredibly fast. These sharp, incisive trend and social change keynotes from Casey Hyun is created to connect you and your organisation with what is new, next and game-changing in the worlds of consumer thinking, business strategy and emerging lifestyle trends across 14 sectors.

1. Future trends, technology development, design changes and creative thinking in the business world Understanding the main trend & sociological changes happening today, and reasons behind it Polarizing perceptions. How culture and trends run parallel universe Value vs Values. Who takes what?

How to take advantage of accelerating change and heightened consumer expectations

2. Last profession to stand before AI dominance. How design can work together and influence AI development How design can work and support AI and correlation of Maslow’s theory and AI/design Selecting least viable option as first

Why creative professions will be a tough out to be replaced by AI

3. Death of design & creative. Can emotion be rationalized?
4. Using machine learning, automation and artificial intelligence to understand and quantify emotion Myth of ‘creation’How to use ‘Human defense mechanism’ as an indicator of design preferenceRedefining ‘Imitation’ from expression of flattery to ‘creating greatness’