Chitra Anand

If the market places are being disrupted, then companies need to re-think how they operate.

To succeed, modern businesses need to learn how to grow from within, without getting lost in the weeds. Creative thinking and innovation is the foundation of any organization. It is what drives new product development, creating brands, creating compelling story telling, creating new lines of business. While we know and understand that innovation is the currency to value creation, many organizations get stuck, they become complacent, and at times they become irrelevant.

GreenHouse thinking is a mindset shift; a shift to how we approach our thinking within environments challenging current structural norms. In this session, join Chitra Anand, Author of the GreenHouse Approach, Phd Candidate and former Microsoft and TELUS executive as the discusses the principles of this work and book. She will discuss 3 big bold ideas on what needs to happen within environments in order to set the foundation of true breakthrough innovation, then talk about the lessons we can learn and apply from the worlds top historians and leaders.

What is an intrapreneur? An intrapreneur is an entrepreneur within a large, complex organization: a startup within a company. These people spur innovation, creative thinking, and new ideas, driven by passion and genuine love for their work. But how to you identify these people within your company, and encourage their good work? Chitra Anand is a lifelong intrapreneur and top researcher in the field. In this talk, she breaks down the traits of an intrapreneur—fearless; agile; “greenhouse” thinkers who sprout and germinate ideas, plans, and execution strategies; and can easily navigate an organization—and how to find and mine talent within your company. She explains how to bridge the gap in organizations that are set up against intrapreneurship. And, she provides practical takeaways for your company, focusing on deliberate innovation that rapidly responds to market trends. In today’s global market, consumers are more empowered than ever. Intrapreneurs know how to meet consumer demand quickly, and ensure your company doesn’t get left behind.

How has technology changed the way we buy? What are the prospects for retail stores? How can we reach increasingly challenging markets? In this comprehensive talk, Chitra Anand looks at the future of marketing. The old school methods of print advertising and general campaigns are no longer sustainable. The surge of information and the digital space has given rise to new mediums of communication. We are interacting differently; we are referral-based buyers; we have greater access to information and influencers; and the power has shifted from businesses to consumers. What is the impact of this, how do we make sense of it in a meaningful way? What trends can we predict and how will this impact the role of marketers? Anand lays it all out and provides hands-on, feasible solutions for this next gen of sales and marketing.

Big corporations badly need Intrapraneurs—and their fresh ideas.