n a world of digital overwhelm, it’s harder than ever to get noticed. Enter fandom – it’s not just for celebrities anymore. There’s a seismic shift in marketplace mindset – weary of technology and overwhelmed with content and social media, what people long for is true human connection. David Meerman Scott, author of eleven books with strategies to grow business, has researched the science of die-hard fandom with his millennial daughter Reiko. Their bestselling book, Fanocracy, looks at how forward-thinking companies are winning big by making business personal.
David’s high-energy and graphically-rich presentations give audiences practical, low-cost and no-cost strategies to lean into fandom and turn customers into fans and fans into customers.