Best Audience: Event Professionals, Trade Show Organizers, Professional Speakers
As a professional speaker or event planner- is social media your best friend or your worst enemy? Are you using it to drive attendance, attract attention and amplify your message? Or maybe you’ve tried a few tactics here and there, didn’t see results, got frustrated and gave up. Social media can be the most powerful tool for putting a digital microphone and a spotlight around you, your message and your event. When harnessed appropriately, social media can activate friends telling friends, digital endorsements and drum up buzz and excitement like no other channel. They key to success is knowing how to use social media before, during and ESPECIALLY AFTER your events to drive leads, conversions, sign-ups, awareness, attendance and business from your most targeted prospects.
Erin shares her pre, during, and post-event checklist for social media success based on her experience running social media communications for hundreds of industry events over the last decade. She’ll showcase real client stories, results and best practices that you can take and implement into your own social marketing efforts. You’ll understand why some social media efforts pay off, while others are a waste of time. Using Erin’s formula, you’ll leave empowered and equipped to attract attention, increase influence and win more opportunities-using the power of social media.
Your audience will understand:
- What is digital persuasion and why it’s an essential survive-and-thrive skill to master
- How the evolution of social media has impacted the events industry
- How to adapt “right person, right message, right time” best practices to differentiate your event and attract more of your potential attendees online
- Psychology principles behind effective digital persuasion
- The One Thing all digitally persuasive events have in common
- The biggest digital persuasion mistake most event professionals make- and how to avoid it
- The 3 Step Digital Persuasion Formula for transforming online efforts into offline attendance