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Omar Johnson

Culture, Diversity, Marketing and Branding Keynote Speaker, Former CMO at Beats by Dre, and Former VP Marketing at Apple

Omar Johnson is a top marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMO’s” in 2016.

  • Omar Johnson`s Keynote Speaker Fee This reflects Omar Johnson`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    California, USA

  • Omar Johnson`s Keynote Speaker Fee This reflects Omar Johnson`s U.S. Speaking Fee

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    California, USA

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Leadership: Meeting People “Where They Are”

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The idea of the majority office culture is changing. Instead of expecting everyone to fall in line, employees are encouraged to bring their individuality to work, such as their culture, gender, or sexual orientation. While celebrating and encouraging individual differences is good for breaking groupthink and innovating, it is also hard to manage as a leader. In this talk, Omar Johnson discusses the challenges and benefits of meeting people where they are. Audiences will come away with an understanding of employee differences, which can provide for a better work environment that enriches the company culture and the bottom line.

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Marketing Brands with Authenticity and Emotion

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The Beats Story: Building an International Brand

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When Dr. Dre and Jimmy Iovine created Beats in 2006, their goal was to create a great sounding headphone. However, it wasn’t until Omar Johnson came along that Beats became the most popular headphone for athletes and musicians. Johnson was able to turn a 180 million dollar company into a billion dollar enterprise through unconventional marketing tactics and his brand of insight, idea, execution and result. In his highly engaging talk, Johnson shows how he used curiosity and creativity to turn Beats headphones from a commodity product into an experience and an international brand.

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The Best Idea Wins: How to work with the crowd, ignore the data, and use the art of listening to develop your best ideas

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The New Rules of Marketing: From Influencers to Ambush Marketing

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When Beats by Dre headphones came into the market they faced competition from more established market leaders like Bose. As the new kid on the block, Omar used new marketing techniques to gain market share, from giving well-known athletes free headphones to developing hangouts for Olympic athletes to drive buzz and desire for Beats headphones. In this talk, Omar shows how your company can incorporate guerilla techniques to gain market share.

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About Keynote Speaker Omar Johnson

Omar Johnson is a marketing and branding keynote speaker, entrepreneur, former CMO at Beats by Dre, and former VP Marketing at Apple. At Beats Electronics, Johnson was responsible for brand development, advertising, retail experience, entertainment/sports marketing, and digital marketing for all global brand marketing and advertising efforts. Adweek named Johnson a “Brand Genius” in 2013, and Business Insider named him one of the “Most Innovative CMOs” in 2016.

Omar Johnson’s Key Accomplishments Include…

As the former Chief Marketing Officer at Beats by Dre and former VP of Marketing at Apple, Omar Johnson has created strong consumer connections with the brands he’s represented. He drove explosive growth at Beats, leading groundbreaking campaigns with celebrities such as LeBron James, Chris Rock, and Eminem – helping to take a $20 million company to a $1.1 billion dollar global icon and category leader.

Johnson drove explosive growth in the headphone category through groundbreaking campaigns including #ShowYourColor Solo Campaign, Powerbeats starring LeBron James and The Pills featuring Chris Rock and Eminem. He used “ambush marketing” and influencers to expand the brand—giving athletes and musicians free headphones at private company parties—which helped turn Beats into the headphone of choice for the best musicians and athletes in the world.

Previously, Johnson led innovative marketing programs for international brands such as Nike, Coca-Cola, Kraft Foods, and Campbell Soup. As an advertising lead at Nike, Johnson produced some of Nike’s most memorable TV commercials including “Rise,” starring LeBron James, “All Together Now,” featuring Kobe Bryant, and “The Most Valuable Puppets”.

Johnson also built the Nike+ sports music platform, establishing Nike’s first revenue-generating relationship with record labels. Johnson and his team created an industry-first sports music program with Universal, Interscope, Sony, Capitol, Def Jam and more than 25 independent labels. This collaboration sold +5 Million tracks and deepened the connection between music and sports.

Johnson is from Brooklyn, NY. He received a BS in Biology and Chemistry from Georgia State University and an MBA from Goizueta Business School at Emory University.

Testimonials

“Omar is a highly engaging presenter who will share with Domopalooza attendees how curiosity and creativity turned headphones from a commodity product into an experience, and how insights can drive influence.  We’re thrilled to bring his experience to the Domopalooza stage.”

Josh James

Domo founder and CEO

“I worked with Omar during the launch of Nike+ and Nike Sport Music marketing campaigns. Omar’s intelligence, clear communication, direction, passion and creativity are unmatched. In the simplest terms, Omar is a pleasure to work with and is a true treasure within this industry.”

Tim Mulrooney

Stance Marketing

“Omar Johnson is one of the most talented marketing executives I’ve ever met and we couldn’t have built Beats without him”

Jimmy Iovine

 

“My highlight for Domopalooza Day 1: Omar Johnson. I’m in awe of the marketing strategy for Beats by Dre.”

Jessica Wessinger

Domopalooza

Omar Johnson was my favorite keynote speech. I could relate on so many levels, especially fear being a great motivator in never allowing you to get complacent. I also loved the raw power of the presentation and how personal it was.”

Mischa Nagdimunov

Domopalooza

Omar Johnson is a fantastic speaker and extremely gracious.  We gained valuable insights that we will use as an organization moving forward.  His contribution to our event made it a great success

Michael Griffiths

VP Marketing & Communications at Pitney Bowes

Media

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Feb 4, 2020

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Jun 6, 2018

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May 2, 2018

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Apr 23, 2018

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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