Greg Creed

Former CEO of Yum! Brands and Taco Bell Greg Creed is renowned for his ability to build a positive, courageous workplace culture. Creed was awarded Restaurant Business’s Restaurant Leader of the Year and named an “Industry Titan” by the Women’s Foodservice Forum for his industry-leading Diversity, Equity, & Inclusion (D.E.&I.) work. During his tenure as CEO, Yum! Brands was named to Bloomberg’s Gender-Equality Index for two consecutive years.

In this engaging talk, Creed breaks down his essential toolkit for driving culture. Drawing on his four decades of experience in the restaurant and consumer packaged goods categories, Creed knows the secrets to empowering those around you to do their best work. From inspiring employees to engaging in critical conversations in the boardroom, Creed connects with any audience on the important practice of good culture and leadership.

Before he was CEO of Yum! Brands and Taco Bell, Greg Creed was CMO of KFC, Pizza Hut, and Taco Bell. Creed knows more than your late-night Uber Eats order – he knows how to build long-term, sustainable growth through branding.

In this engaging, informative presentation, global brand leader Creed walks audiences through his iconic campaigns. Creed explores not only his classics, such as “Think Outside the Bun” and “Would it kill you to say you’re sorry?” but also his forward-thinking focus on emerging technologies, including AI. Creed inspires audiences to consider the possibilities of employing creativity in unexpected ways for transformative result.

CEO of Yum! Brands Greg Creed believes that working with emerging technology is the key to competitive advantage. As the head of Taco Bell’s major digital transformation from “fuel” to “an experience,” Creed sees a future in which AI will help organizations predict future market shifts and stay ahead of trends. Join Creed for a conversation on the applications of AI in any industry or organization.