Keynote Speaker James Lafferty

James Lafferty

Retired CEO of Procter & Gamble, Former CEO of Coca-Cola and current CEO of British American Tobacco

  • Speaker's U.S. Fee Range
    $10,001 - $20,000 i
  • Languages Spoken
    English, French
  • Travels From

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James Lafferty’s Key Accomplishments Include . . . 
James Michael Lafferty is the CEO of British-American Tobacco Corporation. He formerly held the role of CEO Coca-Cola, West Africa and was previously President and General Manager of Procter & Gamble (P&G) Philippines. He was also Vice President for New Business Development for ASEAN, (Association of Southeast Asian Nations) Australasia and India since 2006.

A physiologist by training, James Lafferty entered the business world over 20 years ago as a top coach, fitness trainer and stress management consultant to several major corporations. He successfully leveraged this point-of-entry into a globally successful marketing and general management career with Procter and Gamble, spanning two decades across 4 continents and over 35 countries. For over 20 years, Jim Lafferty led P&G’s brand management, sales and marketing business operations while holding key positions worldwide for the global consumer packaged goods giant.
Jim Lafferty became one of P&G’s top trainers, conducting training in over 50 markets globally and also delivering talks to external organizations such as Wal-Mart, Target, Microsoft, McDonald’s, Nestle, and numerous regional and local organizations and companies.

Why James Michael Lafferty

  • Best value for money. Consistently rated as the top speaker worldwide in multispeaker events. Highest-rated speaker in P&G, General Electric, Coca Cola. You won’t find a better speaker. Period.
  • James Michael Lafferty makes things simple. He takes concepts such as “Winning in Emerging markets” or “Worklife balance” and distills them into entertaining, relevant and easyto- understand delivery.
  • James speaks on important issues for today. How to manage work-life balance. The essence of leadership.
    Winning in Emerging Markets. How to build a brand. These are timeless principles, particularly relevant in today’s fast-paced world.

James Lafferty is a dynamic and entertaining speaker who is down to earth and reaches his audience with simplicity, passion, and a unique outlook.

More About Jim Lafferty . . .
After completing his Bachelor of Arts degree in Psychology and Physiology at the University of Cincinnati, Jim Lafferty joined Procter & Gamble in 1986 as Brand Assistant for its Personal Care Division in Ohio. In 1995, Lafferty assumed the role of Marketing Director for P&G Poland, where he established strong presence within European niche markets. In 1998, Jim Lafferty assumed the role of Country Manager for the Near East region, including Syria, Israel, Lebanon, Jordan, and West Bank/Gaza. In 1999, Lafferty was appointed General Manager for the Poland/Baltics and Warsaw regions.

James Lafferty is the Co-Founder of the Kilimanjaro Blind Trust Foundation, which aids blind children in East Africa. He is also the President of the Soap and Detergent Association of the Philippines, a member of the American Chamber of Commerce of the Philippines, and Co-Chairman of Effective Consumer Response (ECR Philippines).

A former Track and Field coach, Jim Lafferty is active in sports of all types and is still heavily into running and mountaineering.

Testimonials 3

  • “Jim is a fantastic speaker. At the IMMAP (Internet and Mobile Marketing Association of the Philippines) 2-days Summit, he scored the highest amongst all the speakers and it was because he has (1) captured the attention of the audience with his easy to read slides, entertaining materials in his entire talk; (2) thought provoking ideas; (3) shared clear steps on how his teams success on digital marketing can be re-applied by others; (4) ended his presentation with a challenge to the PH industry to take it to the next level of digital marketing. Jim is a one of the best (if not the best) P&G leader/manager I have worked with. He is always passionate on doing the right thing and stand for it, despite of personal risk. He leads by example and he is humble/approacheable despite of his achievements. He is a great corporate athlete trainer and a true friend. A very principle-based person. I am just one of Jim’s fans from Philippines and for most of us, we just couldn’t find the right words to describe him nor consider ourselves worthy to be able recommend him.”

    Albet Buddahim

    Head of Digital Marketing, Avon Corporation

  • “James was rated the top speaker at GE’s Human Resources Development Forum for the Americas in Crotonville, NY. His presentation on Work Life Effectiveness was rated outstanding by 94% of the participants.  The participants consisted of Approximately 115 nominated Human Resource professionals from various businesses and geographies within the GE organization.”

    Meredith Barone

    Human Resources, General Electric Company

  • “James Lafferty is not only this extraordinary man who speak his mind, means what he says and does what he means. James Lafferty is the very definition of home truths, Branding, Loyalty and Excellence. When there is a chance of meeting Jim, even on the other side of the world, don’t think twice, just go there and make sure you have a seat in that conference room! Be there to meet this giant heart and be forever grateful. I treasure every single moment of learning the Virtues of Branding from the very man who invented The Art of Branding. Thank you! Thank you! Thank you!”

    Marina Nani

    Author of "Hotel Alternative, The Home Away from Home"

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