James Lafferty

Retired CEO of Procter & Gamble, Former CEO of Coca-Cola and current CEO of British American Tobacco

  • James Lafferty`s Keynote Speaker Fee This reflects James Lafferty`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English, French

  • Travels From

    Philippines

  • James Lafferty`s Keynote Speaker Fee This reflects James Lafferty`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English, French

  • Travels From

    Philippines

Suggested Keynote Speaker Programs

Branding

Each individual is a brand. Just like your favorite shampoo, or soft drink, you as a brand evoke images and impressions in those around you. Are you building the brand equity you want or deserve?  ...

Each individual is a brand. Just like your favorite shampoo, or soft drink, you as a brand evoke images and impressions in those around you. Are you building the brand equity you want or deserve? 

Lifting from having successfully led some of the world’s largest and most respected brands, James lifts the 7 key principles of branding that can be, and should be, applied to YOU. In short, how you can quickly become your own personal Brand Manager! It’s a 2 hour journey into the world of branding, using real life examples from around the world of brands you know and love!

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The Power Of Leadership

The Power of Leadership is a 90 minute lecture on the behaviours of great leaders, based on Jim’s diverse background as a coach, athlete, and business executive from continent to continent. Wonderfully down to earth ...

The Power of Leadership is a 90 minute lecture on the behaviours of great leaders, based on Jim’s diverse background as a coach, athlete, and business executive from continent to continent. Wonderfully down to earth and simple to follow, this program has consistently scored near perfect “5” on a 5 point rating scale!

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Life EquiLIVErium:Work-Life Balance

This program is 2.5 hour training that Jim has delivered worldwide and is one of the core trainings for work-life balance in P&G, GE and other multinationals. Sixteen proven strategies leveraging Jim’s personal ...

This program is 2.5 hour training that Jim has delivered worldwide and is one of the core trainings for work-life balance in P&G, GE and other multinationals. Sixteen proven strategies leveraging Jim’s personal experiences that leave the audience inspired and deeply touched. Most participants will agree they were able to make immediate changes and see improvements within the following days!

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Swimmers vs. Water-Walkers

This 3 hour training is based on a “famous” note Jim wrote while at P&G, that is used to this day in many global training sessions, on what is the difference between a “good” employee (one who can swim) and those rare, ...

This 3 hour training is based on a “famous” note Jim wrote while at P&G, that is used to this day in many global training sessions, on what is the difference between a “good” employee (one who can swim) and those rare, exceptional employees (a water-walker). It is a pragmatic and easily relatable session that inspires people to become water walkers and gives them straightforward expectations on how to get there.

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Developing World Class Organizations Seminar

This is a one and a 1.5 day session that aims to train young or beginning to intermediate managers the six components of building an organization, from recruiting through to retention. Each element has group or individual exercises to bring the ...

This is a one and a 1.5 day session that aims to train young or beginning to intermediate managers the six components of building an organization, from recruiting through to retention. Each element has group or individual exercises to bring the learning to life for each participant. This program was the backbone for all of P&G Western Europe over the past decade, and was designed and written by Jim. He has given this training to over 20,000 participants to date.

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Why Diversity is Important

A 90 minute presentation on what tangible benefits diversity can bring to any organization, and what are the key barriers. Highly provocative, this is a replica of Jim’s Keynote speech delivered at the World Diversity Forum in 2003 (Prague). ...

A 90 minute presentation on what tangible benefits diversity can bring to any organization, and what are the key barriers. Highly provocative, this is a replica of Jim’s Keynote speech delivered at the World Diversity Forum in 2003 (Prague). This presentation was later was delivered to senior management at the World Bank and McDonald’s Corporation.

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Winning in Emerging Markets

This is a 3 hour presentation on what it takes to win in emerging markets, a key focal point for many companies today. Delivered by arguably one of the worlds most experienced and successful emerging market leaders, Jim again provides outstanding ...

This is a 3 hour presentation on what it takes to win in emerging markets, a key focal point for many companies today. Delivered by arguably one of the worlds most experienced and successful emerging market leaders, Jim again provides outstanding insights and proven strategies to win in these economies.

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How To Drive An Innovation Culture

Innovation is the buzzword in today’s business climate and many organizations struggle to get sufficient innovation. Jim was a master at driving innovation, being recognized as one of P&G’s most “out of the box” thinkers ...

Innovation is the buzzword in today’s business climate and many organizations struggle to get sufficient innovation. Jim was a master at driving innovation, being recognized as one of P&G’s most “out of the box” thinkers and leading many of his organizations to becoming fountains of innovation for the company worldwide. This reputation continued within Coca Cola and today at British American Tobacco, where the Philippines organization is lauded globally for its innovative ideas that are reapplied across other markets.

Over the course of 2.5 hours, Jim takes the audience through real life examples and the factors required to step changed innovation. Included are group exercises to define a clear action plan so the innovation can commence immediately!

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About Keynote Speaker James Lafferty

James Lafferty’s Key Accomplishments Include . . . 
James Michael Lafferty is the CEO of British-American Tobacco Corporation. He formerly held the role of CEO Coca-Cola, West Africa and was previously President and General Manager of Procter & Gamble (P&G) Philippines. He was also Vice President for New Business Development for ASEAN, (Association of Southeast Asian Nations) Australasia and India since 2006.

A physiologist by training, James Lafferty entered the business world over 20 years ago as a top coach, fitness trainer and stress management consultant to several major corporations. He successfully leveraged this point-of-entry into a globally successful marketing and general management career with Procter and Gamble, spanning two decades across 4 continents and over 35 countries. For over 20 years, Jim Lafferty led P&G’s brand management, sales and marketing business operations while holding key positions worldwide for the global consumer packaged goods giant.
Jim Lafferty became one of P&G’s top trainers, conducting training in over 50 markets globally and also delivering talks to external organizations such as Wal-Mart, Target, Microsoft, McDonald’s, Nestle, and numerous regional and local organizations and companies.

James Lafferty is a dynamic and entertaining speaker who is down to earth and reaches his audience with simplicity, passion, and a unique outlook.

More About Jim Lafferty . . .
After completing his Bachelor of Arts degree in Psychology and Physiology at the University of Cincinnati, Jim Lafferty joined Procter & Gamble in 1986 as Brand Assistant for its Personal Care Division in Ohio. In 1995, Lafferty assumed the role of Marketing Director for P&G Poland, where he established strong presence within European niche markets. In 1998, Jim Lafferty assumed the role of Country Manager for the Near East region, including Syria, Israel, Lebanon, Jordan, and West Bank/Gaza. In 1999, Lafferty was appointed General Manager for the Poland/Baltics and Warsaw regions.

James Lafferty is the Co-Founder of the Kilimanjaro Blind Trust Foundation, which aids blind children in East Africa. He is also the President of the Soap and Detergent Association of the Philippines, a member of the American Chamber of Commerce of the Philippines, and Co-Chairman of Effective Consumer Response (ECR Philippines).

A former Track and Field coach, Jim Lafferty is active in sports of all types and is still heavily into running and mountaineering.

Testimonials

“Jim is a fantastic speaker. At the IMMAP (Internet and Mobile Marketing Association of the Philippines) 2-days Summit, he scored the highest amongst all the speakers and it was because he has (1) captured the attention of the audience with his easy to read slides, entertaining materials in his entire talk; (2) thought provoking ideas; (3) shared clear steps on how his teams success on digital marketing can be re-applied by others; (4) ended his presentation with a challenge to the PH industry to take it to the next level of digital marketing. Jim is a one of the best (if not the best) P&G leader/manager I have worked with. He is always passionate on doing the right thing and stand for it, despite of personal risk. He leads by example and he is humble/approacheable despite of his achievements. He is a great corporate athlete trainer and a true friend. A very principle-based person. I am just one of Jim’s fans from Philippines and for most of us, we just couldn’t find the right words to describe him nor consider ourselves worthy to be able recommend him.”

Albet Buddahim

Head of Digital Marketing, Avon Corporation

“James was rated the top speaker at GE’s Human Resources Development Forum for the Americas in Crotonville, NY. His presentation on Work Life Effectiveness was rated outstanding by 94% of the participants.  The participants consisted of Approximately 115 nominated Human Resource professionals from various businesses and geographies within the GE organization.”

Meredith Barone

Human Resources, General Electric Company

“James Lafferty is not only this extraordinary man who speak his mind, means what he says and does what he means. James Lafferty is the very definition of home truths, Branding, Loyalty and Excellence. When there is a chance of meeting Jim, even on the other side of the world, don’t think twice, just go there and make sure you have a seat in that conference room! Be there to meet this giant heart and be forever grateful. I treasure every single moment of learning the Virtues of Branding from the very man who invented The Art of Branding. Thank you! Thank you! Thank you!”

Marina Nani

Author of "Hotel Alternative, The Home Away from Home"

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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