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Keynote Speaker James Lawrence

James Lawrence

The IronCowboy, World Record Holder, Author, Motivational Speaker

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  • Languages Spoken
  • Travels From
    Utah, USA

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James didn’t grow up an endurance athlete. In fact, he could barely finish his first 5k at the age of 28. But that failure fueled a competitive spirit, and a desire to achieve something his current body told him was impossible.

“I was determined to NOT let my failure define me” Years of focused training shaped James to become an elite short-distance triathlete. Along the way he learned to push past his mental limits and find his true physical boundaries.

Why James Lawrence?

  • James was named one of Sports Illustrated’s 2017 Fittest 50
  • James holds 2 world records- Most 70.3 Ironmans and Most Full Ironmans
  • James did a 50.50.50. the greatest feat of human endurance
  • James is the author of “Redefine Impossible”
  • James is a Mental Strength Guru, a Renown Endurance Coach, and an In-Demand Public Speaker.

In  2010, James set out on a journey to find those physical limitations. He set his first World Record by completing 22 70.3 Ironman races in just 30 weeks, exceeding the previous record of 20.

“There was a fire inside, and I had to let it burn” But James did not find his limit – he could reach higher. In 2012 he set his second world record by completing 30 full-distance triathlons in less than 52 weeks, across 11 countries, crushing the previous world record of 22. It was then James realized his limitations weren’t physical, they were mental.

“I knew I could do more, reach higher” Determined, James set out to find his mental limit and test his focus, determination, and will power, James set out to complete something everyone told him was impossible. Two and half years of strictly regimented training prepared James to attempt this feat. But physical preparation was not enough to carry him through. On July 25, 2015, James overcame all odds and defied all doubts by completing 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50). Completing what is now considered the greatest feat of human endurance.

Every one of us has experienced a time in life when we reach our limit; physically, mentially, emotionally, spiritually. But each of us CAN achieve more, reach higher, raise the bar and silence the doubters. James story of reaching new limits is one every company, school, organization and individual can relate to. He is an ordinary guy, whose extraordinary personal story will make you laugh, cry, reflect, and leave you inspired to reach higher.

Testimonials 2

  • …when it comes to endurance, he is unstoppable.


  • From start to finish, our P&G experience with James has been phenomenal. We appreciated him taking time to meet with us 3 times before the event for us to ground him on the event theme, provide information on our community and share key needs we were hoping to address during the event. It really felt and came across that he listened to our feedback because the keynote he delivered felt perfectly tailored for our community and event!

    I’ve received overwhelmingly positive feedback on James keynote from the attendees. They raved about him with one of the top quotes being “James was the best speaker we’ve heard at one of our events in the last few years if not EVER!!” He really brought his Iron Cowboy presence to stage as he captivated our community with his experience weaving in the images, quotes and videos perfectly. He was charming and memorable even when we had a tech malfunction with the video – he kept the energy of the attendees high throughout.

    His example of being your authentic self during Q&A was also great for our community to see. Everyone had a great takeaway that they could reapply on mental toughness. I also had several members of our community ask about booking information, as they were interesting in finding out how to get James back to speak to their groups at their various sites across the US and Canada. So hopefully this generates some repeat bookings for him as I think there are lots of folks in our company who can really benefit from hearing his message.

    Procter & Gamble

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Corporate Workshops

The CONQUER SEVEN workshops are focused on helping you reach higher and achieve more than you thought possible. Applied to an individual, a team, a department or an entire company, the CONQUER SEVEN principles will help you:

+ Aim higher and clearly define your “Impossible”
+ Identify obstacles in your path
+ Give you the tools necessary to build and execute a detailed plan
+ Identify the milestones you’ll need to reach along the way
+ Develop a daily plan to focus, accomplish, and achieve
+ Build the right team to support and contribute

Each workshop can conclude with a company 5k with the Iron Cowboy. A little friendly competition and team building to kick-off a new commitment to redefining impossible


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