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James Lawrence

The Iron Cowboy, Guinness World Record Holder, Author, Subject of 50.50.50 Documentary, Eco-Challenge Team Leader, Mental Toughness and Peak Performance Speaker, Champion of the Conquer 100

James Lawrence is a top motivational speaker, endurance world record holder, triathlete, and subject of the documentary The Iron Cowboy: The Story of the 50.50.50. Known to the world as The Iron Cowboy for wearing a cowboy hat during Ironman races, James completed the greatest feat of human endurance: 50 full distance triathlons, in 50 states, in 50 consecutive days (50.50.50).

  • James Lawrence`s Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Utah, USA

  • James Lawrence`s Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    Please Inquire

  • Languages Spoken

    English

  • Travels From

    Utah, USA

Suggested Keynote Speaker Programs

Redefine Impossible

When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (...

When James Lawrence (aka the Iron Cowboy) announced his plan to complete 50 Ironmans in 50 consecutive days in all 50 states, the only person who believed that he could pull it off was James himself (and his wife, Sunny). An Ironman consists of a 2.4-mile swim, a 112-mile bike ride, and a 26.2-mile run. In Lawrence’s case, he would have to complete those distances and then make it to the next state in time to do it all over again the next day. Even Lawrence’s coach didn’t think he could complete the challenge; enough that he penciled in another event the day Lawrence was supposed to complete the 50. But with the support of Sunny, their five children in tow, and with grassroots support always conjured at the last minute via Facebook, he accomplished what he set out to do. Iron Cowboy is the story of Lawrence’s herculean 50-day journey and all the extraordinary, miserable, and life-threatening events that happened along the way, as well as a glance at his life leading up to the mission and winning two prior world records.

 

Key take-ways from Redefine Impossible:

  • Going all in
  • Breaking through mental and physical barriers.
  • Be uniquely you.
  • Belief and conviction on your journey.
  • Mind over matter.
  • Teamwork > One man’s feat
  • Get your priorities straight.
  • What’s your why? No goal too big – you just need the right steps.

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About Keynote Speaker James Lawrence

James Lawrence is known as the Iron Cowboy. This is the nickname that he received from the public after he started to wear a cowboy hat during the marathon portion of his Ironman races to be identified by his children quickly. Originally from Calgary, Canada, he now lives in Utah with his wife Sunny and their five children. With two Guinness world records under his belt, James and his family attempted to do something every person deemed impossible, the 50/50/50. Sports Illustrated ranked James in the top 50 fittest freaks with Lebron James and Conor McGregor, 2 of James’ favorite athletes. RedBull declares that ‘when it comes to endurance, he is unstoppable’ and Success magazine named him ‘The Most Enduring Man In The World’. He has redefined the definition of impossible and is here today to share his journey with you: ladies and gentleman, James Lawrence, The Iron Cowboy.

 

  • James was named one of Sports Illustrated’s 2017 Fittest 50
  • James holds 2 world records- Most 70.3 Ironmans and Most Full Ironmans
  • James did a 50.50.50. the greatest feat of human endurance
  • James is the author of “Redefine Impossible”
  • James is a Mental Strength Guru, a Renown Endurance Coach, and an In-Demand Public Speaker.

Testimonials

…when it comes to endurance, he is unstoppable.

RedBull

 

From start to finish, our P&G experience with James has been phenomenal. We appreciated him taking time to meet with us 3 times before the event for us to ground him on the event theme, provide information on our community and share key needs we were hoping to address during the event. It really felt and came across that he listened to our feedback because the keynote he delivered felt perfectly tailored for our community and event!

I’ve received overwhelmingly positive feedback on James keynote from the attendees. They raved about him with one of the top quotes being “James was the best speaker we’ve heard at one of our events in the last few years if not EVER!!” He really brought his Iron Cowboy presence to stage as he captivated our community with his experience weaving in the images, quotes and videos perfectly. He was charming and memorable even when we had a tech malfunction with the video – he kept the energy of the attendees high throughout.

His example of being your authentic self during Q&A was also great for our community to see. Everyone had a great takeaway that they could reapply on mental toughness. I also had several members of our community ask about booking information, as they were interesting in finding out how to get James back to speak to their groups at their various sites across the US and Canada. So hopefully this generates some repeat bookings for him as I think there are lots of folks in our company who can really benefit from hearing his message.

Procter & Gamble

 

We enjoyed our time with James tremendously. His stories were able to inspire so many of us with his message about the resiliency of the human spirit, and the power our decisions can have over our circumstances. He will leave you feeling encouraged, motivated, and ready to do something impactful! 

Dale Ducommon

Bakery General Manager, Clif Bar Baking Co. of Twin Falls, ID

the story that I heard James talk about not only made me tear up and cry about 3 or 4 times while he was speaking. That led into a drive home with sobbing and just being overwhelmingly happy with the knowledge that I had gained from listening and knowing that now I could do whatever I wanted to do…James “IRON COWBOY” Lawrence, Thank you, Sir!!!

Jeremy Merchant

Clif Bar

Media

Article

Jun 9, 2021

The Iron Cowboy has Completed the Conquer 100 and Redefined Impossible AGAIN!

Yesterday, James Lawrence a.k.a. Iron Cowboy completed the Conquer One Hundred— racing a full-distance triathlon for 100 consecutive days, from...

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Article

Jan 22, 2020

Get Motivated: James Lawrence

“If you’re tired of starting over, stop giving up. How many of you look back on your lives and can...

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Article

Jan 8, 2020

The Iron Cowboy Explains The Right Mindset for Success

Extraordinary feats are within your grasp. If you’ve ever seen a colleague receive an award, watched an athlete cross a...

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