Jeremy Gutsche

In this talk, Jeremy Gutsche will teach you a proven path to unstoppable ideas. With tactics he’s developed by studying tens of thousands of ideas, and frameworks he’s tested while helping to solve some of the world’s toughest innovation problems with his 300+ clients, ranging from Coca-Cola to Sony to Wells Fargo, he’ll teach you to look for the patterns of opportunity right in front of you. How do we overcome psychological traps that block our success? Based on his book Better and Faster: The Proven Path to Unstoppable Ideas, Gutsche connects human evolution with our ability to adapt to rapid change, showing you why smart people miss great ideas and what to do about it. Gutsche’s highly engaging, humorous, and educational lessons are drawn from the untold tales of reclusive billionaires, and ordinary people who achieved the unthinkable by simply seeing the opportunities that others overlooked. He’ll teach you to see patterns and clues that will lead you to be a better investor, better innovator, better creator, and better at adapting. You will be better and faster.

After finding success, many companies fall into a pattern of dire complacency. Their decision-makers forget about adapting and making change happen. Enthralled with their achievements, they’re afraid to fail at something new—so they don’t even try. Once-thriving corporate cultures can quickly wilt, and the results can be deadly. Just ask Kodak, Blackberry, Blockbuster, or Smith Corona, whose leaders didn’t adapt at crucial moments of transformation. Today, no one within a company can afford to stagnate. Each employee needs to keep pushing forward. In this powerful talk, Jeremy Gutsche shows you how to awaken, hunt, and capture those immense opportunities that others might too easily dismiss. And, he explains how to actually make these ideas happen. Drawing on 200 interviews with CEOs, Trendhunter’s study of 250,000 innovations from a virtual focus group of 100,000,000 people, new case studies of a variety of brands, and even his family’s personal journey of entrepreneurial daring, Gutsche challenges audiences to define their core values, and guides them toward a new outlook on innovation, disruption, and adaptation.

Times of change and uncertainty can spark the greatest opportunities for innovation. Many multi-billion dollar corporations like Hewlett-Packard, Disney, and Microsoft were started during periods of economic recession. Jeremy Gutsche, North America’s most sought after authority on trend hunting, shows you how to gain an edge in business by harnessing the creativity that will help your company survive and flourish in any economic climate. With a respected understanding of exploiting what’s cool and predicting future trends, Gutsche shows how to create a culture of innovation in your company, maximize the exposure of your marketing message, and think big while acting small. A fascinating and valuable talk, Gutsche details how to stimulate creativity and unlock the powerful strategies of trend-hunting to help your business thrive in these uncertain times.

In an increasingly jaded market, how can you boost sales? How can you drive customer engagement? Having the best product isn’t enough any more. You need to spark the kinds of conversations that lead to conversion. You need to make a deeper connection that speaks to both the needs your customers are currently facing, and the changes coming down the pike. In this talk Jeremy Gutsche takes you through the hard data on the kinds of engagement that lead to sales. Drawing on case studies with millions of data points, Gutsche illustrates how chaos creates opportunity in sales, how to infectiously message your idea, how to make messages pop through the clutter, and—ultimately—how to innovate the sales process and build a culture of customer obsession.