Keynote Speaker John Jacobs

John Jacobs

Co-Founder and Chief Creative Optimist of Life is Good

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  • Travels From
    Massachusetts, USA

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About Speaker John Jacobs…

Keynote speaker John Jacobs is co-founder and CCO (Chief Creative Optimist) of Life is Good, which spreads the power of optimism through inspiring art, a passionate community, and groundbreaking nonprofit work. John and his brother Bert launched their business with $78 in their pockets, selling T -shirts in the streets of Boston and at college dorms up and down the East Coast. Today, Life is Good is a $100 million positive lifestyle brand sold by over 2,000 retailers across the US and Canada.

Early on, John and Bert were inspired by stories of people, mainly children, facing great adversity. These stories illustrated that optimism is most powerful in the darkest of times and fueled the creation of a fully integrated business model dedicated to helping kids in need. Life is Good donates at least 10% of its annual net profits to the Life is Good Kids Foundation to positively impact over 1 million kids every year facing poverty, violence, and illness.

John provides the creative vision to guide the art and messaging direction of Life is Good to inspire optimism in everyone the brand touches. John enjoys outdoor adventures with his family, awkward dancing and diving into the water to catch things.

To inspire others to choose optimism and grow the good in their lives, John and Bert wrote Life is Good: The Book/ How to Live with Purpose and Enjoy the Ride, published by National Geographic in September 2015.

John has been awarded honorary doctorates from several universities for entrepreneurship, business innovation and philanthropy. He and Life is Good have been featured on CNNMoney, CNBC’s Business Nation, ABC News’ Nightline, NBC’s The Today Show, The New York Times, The Wall Street Journal, Inc. Magazine, and Men’s Health Magazine, among others. John and Bert are the youngest of six siblings from Needham, MA. They credit their mother as the first powerful optimist in their lives, and the inspiration for Life is Good.

Testimonials 4

  • Bert and John Jacobs are two of the most beloved speakers we’ve had in ten years of The Vine. Funny, inspiring, edifying, wise, and most of all heartwarmingly human. Their infectious energy and optimism lift the entire room.

    The Vine

  • “John was amazing. He was really well received by everyone providing a great message that really resonated with the group and allowed us to close the conference on a high note.”

    Chemonics Leadership Development Conference

  • “We had RAVE reviews on John. Everything I heard was extremely positive. He was super great and very accommodating. One of our executives mentioned to me today that a top customer said John’s speech was life changing.”


  • “I’ve done events like this for over 10 years and I have never seen a crowd more inspired by a speaker. Ever.”

    Conference Director, MA Conference for Women

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