Social Disruption: Revealing Business Opportunities You've Been Trained to Ignore
Conventional wisdom leads to conventional results. In order to truly gain an edge over your competition, you need to think differently than they do, find opportunity in places where they aren’t looking and understand WHY the world works the way it does so you can shape...
Conventional wisdom leads to conventional results. In order to truly gain an edge over your competition, you need to think differently than they do, find opportunity in places where they aren’t looking and understand WHY the world works the way it does so you can shape your organizational strategy to match.
It is often the case that organizations fall into good results. They end up thinking differently about a product or a market or a leadership style after all else has failed. They identify an opportunity and beat the competition to market with a new product because of a hot tip or a stroke of insight. A CEO or other top level executive intuitively understands the way the world is moving and re-orients the organization to take advantage of emerging trends and is hailed as a savior or genius.
But wouldn’t it be better if you weren’t wading through failure or waiting for a hot tip or relying on the whims of genius insights? Wouldn’t it be better if, in fact, you were systematically implementing strategies that yielded market advantages? What if you could do some things as an organization that would consistently result in new market opportunities, increased access to funders or a more productive organizational environment?
In this presentation, I’ll show how to make breakthroughs in your organization more predictable, reliable and consistent. As important as visionaries and leaders are, they are very hard to come by and often very expensive. Implementing the tactics revealed in this presentation, by comparison, are dirt cheap, easy to come by, and can last for generations.
- Identify opportunity in unconventional places
- Think critically about the conditions the yield true, repeatable market success
- Develop the perspective to think differently than the competition
Type of Session: Interactive Keynote or breakout
Time: 60-90 minutes