Joshua Medcalf

Founder of Train to be CLUTCH, Author, Mental Training Innovator

Joshua Medcalf is an American author, speaker, and performance coach who is the founder and president of Train to be CLUTCH, a leadership and mental-training consultancy. A former college soccer player at Vanderbilt University and Duke University, he works with athletes, teams, and organizations on mental toughness and leadership. Medcalf is the author of books including Chop Wood Carry Water, Pound the Stone, and Burn Your Goals, and serves as Director of Mental Training for the UCLA women’s basketball program.

Joshua Medcalf Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
Please Inquire
Languages Spoken
English
Travels From
California, USA

Joshua Medcalf Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type
Please Inquire
Languages Spoken
English
Travels From
California, USA

Keynote Speaker Topics

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Suggested Keynote Speaker Programs

The Future of Leadership

Issues covered include: Bridging the gap between millennials and the more experienced workforce. The do what I say, not what I do model, is broken and will not work anymore. How to inspire and lead millennials Young people need models, ...

Issues covered include:

Bridging the gap between millennials and the more experienced workforce.
The do what I say, not what I do model, is broken and will not work anymore.
How to inspire and lead millennials
Young people need models, not critics. (John Wooden)
Why mission driven companies consistently out perform their competition
How to become a transformational leader rather than a transactional one

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Developing True Mental Toughness

Issues covered include: How to attract the best and brightest to your company How to create a nordstrom and apple like fan base How to use your job to develop true mental toughness How to become the type of person everyone wants on their...

Issues covered include:

How to attract the best and brightest to your company
How to create a nordstrom and apple like fan base
How to use your job to develop true mental toughness
How to become the type of person everyone wants on their team

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Tapping Your Personal Greatness

Issues covered include: How to leverage any situation, no matter how bleak, as an incredible opportunity to develop the personal characteristics important to you. How to create an organization that people love to work at and ...

Issues covered include:

How to leverage any situation, no matter how bleak, as an incredible opportunity to develop the personal characteristics important to you.
How to create an organization that people love to work at and customers love to shop at.
Simple ways to create brand ambassadors that can’t stop raving about your company.
How to leverage social media, create content people love to share, and turn fans into consumers.

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The New Psychology of Success

Issues covered include: Goals do not drive results, the process does. Creating and living out a compelling mission. The greatest companies are mission driven not goal driven. When you focus on 100% ...

Issues covered include:

Goals do not drive results, the process does.
Creating and living out a compelling mission.
The greatest companies are mission driven not goal driven.
When you focus on 100% controllables you actually raise the level of accountability in your organization.
Focusing on goals that are outside of our control increase pressure, decrease confidence, and make people miserable in the process.

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About Keynote Speaker Joshua Medcalf

Joshua Medcalf is a bestselling author who has published 12 books, including the cultural phenomenon, Chop Wood Carry Water, which in its 10th year was featured on the cover of the Wall Street Journal in August 2025.

His work lives at the intersection of mindset, heart posture, culture, and sustainable excellence.

After asking himself, “What would I do if money didn’t matter?” Joshua walked away from a conventional path—leaving Duke, passing on law school scholarships, and moving into a homeless shelter to serve others.

He later founded Train to be CLUTCH and created the first mental training apps in the world for basketball, soccer, and golf. His work has influenced athletes and executives across the NBA, NFL, PGA, LPGA, MLS, MLB, and Fortune 500 companies.

Joshua currently serves as the Chief Alchemist of Heart Posture and Mindset at Aviatrix and is a strategic advisor to CEOs and senior leaders across finance and business.

Questions? Contact Us Any Time:

805.965.1400

info@bigspeak.com

He has worked with some of the most respected programs in sports, including the 22-time National Champion University of North Carolina Women’s Soccer program, and served nearly a decade as Director of Mental Training for UCLA Women’s Basketball.

From sleeping on Skid Row to advising CEOs, championship programs, and institutional investors, Joshua equips leaders to build cultures that win in all the areas that matter most, and letting results take care of themselves as the natural byproduct of putting first things first.