Kelly McDonald

Consumer Trends, Marketing, and Sales Expert

Kelly McDonald is a top sales keynote speaker and considered one of the nation’s top experts in marketing, customer service, and consumer trends.  She is the founder of McDonald Marketing, which has twice been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine and ranked as one of the fastest-growing independently-owned companies in the U.S. by Inc. Magazine.

 

  • Kelly McDonald`s Keynote Speaker Fee This reflects Kelly McDonald`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Colorado, USA

  • Kelly McDonald`s Keynote Speaker Fee This reflects Kelly McDonald`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Colorado, USA

Suggested Keynote Speaker Programs

How To Work With & Lead People Not Like You

Crafting the Customer Experience for People Not Like You: How to Delight & Engage the Customers Your Competitors Don't Understand

Learn how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service. A “one-size fits all” approach to customer service is no ...

Learn how companies, brands and products struggling to differentiate themselves in a sea of sameness can foster long-term loyalty and brand preference with exceptional and customized customer service.

A “one-size fits all” approach to customer service is no longer viable. Businesses competing on service need to understand and cater to customers’ racial, ethnic, religious, generational, lifestyle and geographic differences in order to meet or exceed customers’ service expectations.

This session will cover core customer groups, including women, the five generations (Matures, Boomers, Gen X, Gen Y and Gen Z), racial and ethnic segments, such as Hispanics, Asians and African-Americans, as well as those who are defined by key lifestyle and life-stage attributes.  Includes consumer insights that will help you deliver a better business experience for every customer.

You cannot control the economy, the stock market or the costs of goods and labor. But you can control your organization’s customer experience. It’s an empowering thought. Customer service is 100% in your control at all times and it’s more important than ever in today’s competitive business environment.

And terrific customer service doesn’t have to break the bank:  it’s about understanding your customer’s values and catering to their priorities.

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How to Market to People Not Like You: The New Market Segmentation

Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, ...

Our marketing environment has become more complex, and consumers have become more sophisticated. Diversity marketing is the new norm, and this doesn’t simply mean racial diversity. Diversity comes in many forms: gender, race, age, lifestage, language preference, sexuality, and hobbies or special interests are all ways in which people’s differences are recognized.

By recognizing these differences and tailoring your product, message or marketing efforts to reflect consumers’ uniqueness, you are validating the importance of a consumer group. It may seem counterintuitive to focus on differences rather than similarities, but this can really stretch your marketing muscles and bring incremental results.

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Changing Demographics & How This Affects Your Business, Today & Tomorrow

The 2010 Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have “minority majority” populations. Young people increasingly are opting not to get married. Asians have the highest household income of ...

The 2010 Census numbers are in and the findings are startling and profound. One in three Americans is not White. Four states have “minority majority” populations. Young people increasingly are opting not to get married. Asians have the highest household income of any race or ethnicity. Rural communities are losing population fast.

Now, more than ever, it’s imperative that you understand the changing demographics of the communities and groups you serve. How can you best serve a local community or organization if you don’t know what your community looks like today?

And the changes in demographics take many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.

This presentation will focus on why changing demographics and diversity are business opportunities and how these changes affect your business today and tomorrow.

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Customer Service: How to Keep Customers Rushing Back for More

We all know that the customer is king. In our increasingly competitive business environment, it’s more important than ever to cater to customers’ needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest ...

We all know that the customer is king. In our increasingly competitive business environment, it’s more important than ever to cater to customers’ needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest companies are finding that listening to what customers want and delivering on every promise, no matter how small, keeps customers happy and coming back for more. And terrific customer service doesn’t have to break the bank: it’s not about spending more to keep customers happy, it’s about truly understanding the customer experience from a personal point of view.

Additionally, in today’s diverse marketplace, recognizing that not all customers are the same and that needs may differ with cultural values, this session will address key customer insights to best deliver exceptional service to your Spanish-speaking customers.

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Social Media & Marketing: How to Use it to Grow Business in a Low-Cost, No-Cost Manner

Everyone has heard of social media and social marketing, and most everyone knows at least a little something about Facebook, MySpace and/or Twitter. But there is tremendous confusion about how to use these tools for business marketing. Sure, you may use Facebook to share your ...

Everyone has heard of social media and social marketing, and most everyone knows at least a little something about Facebook, MySpace and/or Twitter. But there is tremendous confusion about how to use these tools for business marketing. Sure, you may use Facebook to share your vacation pictures with friends, but how are you supposed to use it to market your business? And what kind of “tweets” is a company supposed to send out on Twitter? And more importantly, why? Who follows this stuff, anyway? Who is the audience and what’s the best way to reach them?

This session will focus on how social media & marketing can be your new best friend: with so much pressure on marketing budgets, social media & marketing is a dream come true, because it costs little or nothing to execute. But you’ve got to learn the ropes of how to do it effectively and correctly, to truly reach new & existing customers with relevance.

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Diversity in America: the Growing Impact on Work, Organizations & Consumers

We all know that our society is becoming increasingly diverse and that no longer are cultures necessarily “melting together” into one homogenous group as in past decades. In fact, the modern phrase is that our society has moved from being a “melting pot”...

We all know that our society is becoming increasingly diverse and that no longer are cultures necessarily “melting together” into one homogenous group as in past decades. In fact, the modern phrase is that our society has moved from being a “melting pot” to a “salad bowl”, with clear distinction between different cultural groups.

The 2010 Census reveals just how diverse America has become. For example, for the first time in our country’s history, one in three Americans is not White.

But diversity comes in many forms: racial, ethnic, gender, generational, sexual preference, linguistic, even lifestage and level of affluence, to name a few. Diversity of thought helps companies stay leading-edge and proactive as well. And learning about differences in values among different groups is the key to maximizing relationships, marketing efforts and business opportunities.

This presentation will focus on why diversity is a business and personal opportunity – how you can benefit by better understanding your co-workers, your customers and the community in which you live and work, today and tomorrow.

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Tips & Tricks for Taking Social Media to the Next Level

So you’re blogging, tweeting and posting away and your fan base and followers are growing accordingly. Now what? What are the next steps in social media? How do you monetize it, track it and keep it growing? This session will focus on how to use social media to ...

So you’re blogging, tweeting and posting away and your fan base and followers are growing accordingly. Now what? What are the next steps in social media? How do you monetize it, track it and keep it growing?

This session will focus on how to use social media to build your brand and elevate your marketing. The social media landscape is changing fast and new tools like QR codes, Google 1 and more are entering the picture that make consumer connection, dialogue and purchase influences easier and better than ever. This session will cover key tips on what’s new in social media marketing as well as best practices and top tips to try. Along the way, a few social media marketing myths will also be shattered.

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Come Together: Generational Differences and How to Effectively Work with Someone Much Older or Younger than You

Matures. Boomers. Gen X. Gen Y. Or are they called Millennials? Why is Gen X called “X”? Why don’t Boomers realize there’s more to life than work? And why don’t Millennials realize that their 5:00 pm yoga class does not take precedence over...

Matures. Boomers. Gen X. Gen Y. Or are they called Millennials? Why is Gen X called “X”?

Why don’t Boomers realize there’s more to life than work? And why don’t Millennials realize that their 5:00 pm yoga class does not take precedence over a client deadline? What happened to “paying your dues”? Why doesn’t my supervisor praise me and appreciate me for all the great things I do every day?

These questions are being asked and grumbled about in every office everywhere in the country. Any time two or more generations work side by side, there are going to be potential differences in the approach to work and collaboration. But never have the differences between these generations been so profoundly marked as they are now. Why? And more importantly, how do you learn to work with someone who has such a different approach to work, not to mention their values and priorities?

This presentation focuses on key generational differences and how you can work effectively with someone much older or younger than you – and enjoy it!

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How to Incorporate Outstanding Customer Service into Your Marketing Plan

We all know that the customer is king. In our increasingly competitive business environment, it’s more important than ever to cater to customers’ needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest ...

We all know that the customer is king. In our increasingly competitive business environment, it’s more important than ever to cater to customers’ needs, desires and provide customer service that goes way beyond basic politeness and courtesy. The best and smartest companies are finding that listening to what customers want and delivering on every promise, no matter how small, keeps customers happy and coming back for more. And terrific customer service doesn’t have to break the bank: it’s not about spending more to keep customers happy; it’s about truly understanding the customer experience from a personal point of view.

Additionally, in today’s diverse marketplace, recognizing that not all customers are the same and that needs may differ with cultural values, this session will address key customer insights to best deliver exceptional service to your Spanish-speaking customers.

Customer service is an integral part of the customer experience. As such, it must be addressed holistically in a marketing plan to ensure that the experience of the of the customer meets the promise of the brand. This session will show you how to incorporate customer service into the development of a marketing plan, not merely address it as an after-thought or separate departmental silo.

Learn More

About Keynote Speaker Kelly McDonald

Kelly’s client experience includes brands such as Toyota, Subaru, Kimberly-Clark, Nike, Harley-Davidson, Miller-Coors, and Sherwin-Williams.

Kelly was named one of the “10 Most Booked Speakers in the U.S.” and she was also #1 on the list of “26 Hot Speakers” by Successful Meetings Magazine.

She has been featured on CNBC, in Forbes, Bloomberg BusinessWeek, Fast Company, on CNNMoney.com and more.

She is the author of three bestselling books, all of which were among the top 10 business books in the year they were published:

  • “How to Market to People Not Like You”
  • “Crafting the Customer Experience for People Not Like You”
  • And her latest is: “How to Work With & Lead People Not Like You”

Kelly lives in Denver and when she’s not on the road speaking, she enjoys hiking – and shopping for high heels.

 

 

 

Testimonials

“Of all of the speakers I’ve ever booked, Kelly is the best… and I’ve been booking speakers since 1996. Definitely the highest-rated speaker I’ve had this year. She was phenomenal, both in terms of content and delivery. And she had substance relevant to our audience.
Kelly really knows her stuff. She delivered more than I thought was humanly possible.”

National Education Association (NEA)

 

“Our employees and managers have heard Kelly speak on many occasions and she is always welcomed enthusiastically. Her ability to interact with an audience and infuse them with knowledge and insight make her a popular choice over other speakers who simply ‘lecture’.”

Subaru of America

 

“Kelly’s understanding of the Hispanic market is amazing. She knows how to take a lot of information on a complex subject and bring it like a snapshot into clear focus for the audience.”

YupiMSN

 

“Great lady, great information and great delivery! As an educational development person, I certainly couldn’t ask for more! As you can see from the evaluations, our participants gave you high marks again. You ‘WOWED EM’, Kelly!!!”

Illinois Credit Union League

 

“Kelly, you did it again – and of course, I’m not surprised. You were one of the highest rated presenters of the conference…just like last year. Thanks again for helping make this a very successful travel conference. Your area of expertise will only become more and more relevant to AAA Travel.”

AAA Travel Products

 

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

The BigSpeak Team

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