Ken Hughes

Global Authority on the New Consumer Values & Behaviour, King of Customer Experience, Inspiring Speaker on Disruption, Change, AI and Innovation

Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and shopper behavior, blending his understanding of consumer & cyber psychology, digital anthropology, behavioral economics and retail futurology to explore the needs of the new consumer and predict the changes to come. Ken advises some of the biggest brands in the world on customer experience, omnichannel strategy, shopper marketing, retail trends, the millennial and Gen Z shopper, the impact of Artificial Intelligence and the peer-to-peer economy. As an accomplished author, TED speaker, part-time university professor and actor, his performances are not only insightful and thought-provoking, but are also infamous for their sheer energy, entertainment and passion, not to mention his generous Irish wit.

  • Ken Hughes Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $40,001 +

  • Languages Spoken

    English

  • Travels From

    Europe

  • Ken Hughes Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $40,001 +

  • Languages Spoken

    English

  • Travels From

    Europe

Suggested Keynote Speaker Programs

The Blue Dot Consumer: Understanding the Modern Customer Connection

Today’s consumer sees themselves as the centre of every experience. This keynote explores how brands must adapt to Gen Z, AI, and rising expectations for personal, instant, and emotionally intelligent interactions.

Taylormaking: How to Use Customer Experience to Build Brand Success

Inspired by Taylor Swift’s emotional brand strategy, this talk shows how brands can create lasting loyalty through connection, co-creation, and customer experience that goes beyond the transactional.

AI, Data and Disruption: Winning the Race for Customer Relevance

As AI reshapes consumer behaviour, Ken explores how brands can harness technology to deepen human connection, stay relevant, and lead through behavioural insight — not just digital innovation.

Igniting the Spark: How Creativity and Risk Drive the Innovation Engine

True innovation demands risk, play and courage. This energising keynote challenges teams to break routine, embrace creativity, and reignite the mindset needed for bold personal and organisational growth.

Flat is the New Black: The Growth & Sustainability Paradox

What if flat growth was leadership, not failure? This provocative talk questions outdated success metrics and explores how brands can prioritise purpose, sustainability, and long-term impact.

About Keynote Speaker Ken Hughes

Ken Hughes is one of the world’s most respected voices on customer experience, modern consumer behaviour and brand engagement. With over two decades advising Fortune 500 brands, he explores the intersection of psychology, technology, and human connection. Known as The King of Customer Experience, his dynamic keynotes help organisations build emotional relevance in a disruptive world.

A behavioural scientist by background and CEO of a global consumer insight agency, Ken brings a unique lens to understanding the modern and future consumer. His work blends behavioural psychology, digital anthropology, and storytelling to decode what truly drives human decision-making—at scale.

He is a TED speaker, author, part-time university lecturer and a globally in-demand keynote speaker, delivering over 80 keynotes every year across five continents. Known for his electrifying stage presence and Irish wit, Ken delivers customised, high-impact sessions that stay with audiences long after the event ends.

Ken’s keynotes explore everything from AI disruption, Gen Z and Gen Alpha mindsets, and emotional loyalty, to innovation, leadership and employee experience. His insights have shaped strategies for some of the world’s biggest brands across retail, tech, finance, healthcare, FMCG, and more.

Off stage, Ken also works as a high-performance strategist for athletes, entertainers and senior executives, bringing the same curiosity and energy to unlocking personal growth.

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