Michael Tchong

Michael Tchong is a published author, cultural anthropologist, plus a FAST Company and ReadWrite innovation columnist. Michael is a serial entrepreneur and founder of four startups in media, software, the internet and digital marketing.

A professional people watcher, Michael researches, speaks and writes about cracking the code of the future. He specializes in the evolution of humanity due to the impact of “Ubertrends” — his proprietary framework of massive waves that are reshaping global human behavior.

Michael is an adjunct professor at the University of San Francisco and UC Berkeley, where he offers innovation workshops that teach how correctly to interpret the dynamics of Ubertrends and their human value changes.

He is a much sought-after public speaker and has shared his Ubertrends research with Fortune 500 companies and groups across the globe, including Accor, Apple, Adobe, Cadillac, Canon, Carlson, Chick-fil-A, Chili’s, Diageo, Dunkin’ Donuts, Evian, Harrah’s, Kraft Foods, MindShare, NAR, Neutrogena, Pfizer, Sennheiser, Shangri-La Hotels, Siemens, Starwood, Verizon, Visa and Zappos.

As founder of ubercool INNOVATION, a consulting agency and incubator, he is regularly quoted in the media and has been featured in The Wall Street Journal, Bloomberg TV, New York Times, San Jose Mercury News and USA Today.

Michael was labeled “the most influential trendspotter in America” by the UK’s Telegraph. He’s currently writing his third book, “Ubertrends — How Trends and Innovation Are Transforming Our Future,” which will be published later this year. His trend and innovation analysis resides at ubercool.com.