Mike Hoefflinger

In the eight years between 2009 and 2016, Facebook went from an also-ran to a world-influencing juggernaut that had grown its users by ten times and revenue by 100 times. Hoefflinger was at Facebook during that time and can dissect what happened, how it happened, and what we can learn from it with an insider’s perspective. Taking lessons from his book Becoming Facebook, Hoefflinger will help you find your “inner Zuck,” grow products via your North Star Metric, build big businesses by democratizing something for customers of all sizes, disrupt yourself before someone else does, play the long game, and win the talent wars.

With 25 years of experience in Silicon Valley and having worked for several of them and written the book Becoming Facebook about one of them, Hoefflinger will share three leadership lessons from seven legendary CEOs: Intel’s Andy Grove, Apple’s Steve Jobs, Amazon’s Jeff Bezos, Alphabet’s Larry Page, Netflix’s Reed Hastings, Facebook’s Mark Zuckerberg and Tesla and SpaceX’s Elon Musk. Give missions back their good name, learn the only way to really innovate, and discover how to win at the one thing that matters most.

Having been at Intel during the internet boom and at Facebook during the mobile boom (the subject of his book Becoming Facebook), Hoefflinger has been in the center of how innovation happens for 25 years. In this presentation, Hoefflinger will dissect the keys to inventing the future and talk about what lies ahead in the next ten years. From building the “last screen” (VR and AR) to going from mobile (smartphone) to Mobile (autonomous vehicles) and the AI-AI-Oh! of artificial intelligence, he will provide examples and implications of technologies that will affect everyone and everything.

After 150 years of evolution in modern consumer media, we have arrived at a moment where the “lenses” of people—and especially our friends—control the way we understand the world. Understanding these lenses, which are run by a few companies that have become wildly influential (Google, Facebook, Snap, Tencent, Twitter), is profoundly important to the way we build products, services and companies. After having spent nearly seven years working at arguably the most important lens—Facebook—and writing his book Becoming Facebook about the experience, Hoefflinger can provide insight into how to effectively be a part of these lenses from (continuing to) know your customer to the secrets of squares and 9:16 and learning to love “Kim Kardashian.”