Peter is CEO & Founder for Vucastar. Previously he was the Chief Marketing Officer at Imperial Tobacco based in Bristol and also heads the Supervisory Board of Fontem (an ITG subsidiary, marketing a.o. e-vapour brands). He has been in the CMO role since August 2013. Prior to this assignment, he was Vice President (‘VP’) at P&G, running the Shave Care division for Central & Eastern Europe, Middle East & Africa (CEEMEA).
Peter holds a Masters Degree in Law and Business Law. After a two year Graduate Traineeship in banking (BBL, now ING), he joined Procter & Gamble for a 25 year long stint. He has worked across Western Europe and CEEMEA. Before his Shave Care role, he was General Manager and VP for North West Africa, based in Casablanca Morocco. He has also lived and worked in London, Jeddah, Warsaw, Geneva and currently resides in Brussels.
He was in the Board of P&G’s ‘Live, Learn, Thrive’ global charity, and has been involved in several community projects.
Peter was a guest lecturer at several organizations, including IMD, mainly teaching strategy and innovation. He has a passion for martial arts (Shotokan Karate and Krav Maga), reading and adventure travel. He is also into guitars and rock music, and lived fifteen seconds of fame when he supported U2 and Echo & the Bunnymen in his youth.