Speaker Peter McGraw

Peter McGraw

Humor Speaker, Behavioral Economist, Professor at the University of Colorado

  • Speaker's U.S. Fee Range
    $10,001 - $20,000 i
  • Languages Spoken
  • Travels From
    California, USA

Suggested Keynote Speeches & Programs

About Speaker Peter McGraw…

Dr. Peter McGraw is a behavioral economist, professional speaker, and global expert on the scientific study of humor.

Why Peter McGraw?

Peter is a behavioral economist who teaches MBAs by day and decodes comedy by night.He brings together both worlds by showing business audiences what they can learn from the practices and perspectives of the world’s funniest people in order to get ahead in the serious world of business.

A marketing and psychology professor at the University of Colorado Boulder, McGraw investigates the interplay of emotions and behavioral economics. His research has been covered by The New York Times, Wall Street Journal, NPR, BBC, TIME, CNN, Wired, and Harvard Business Review. 

McGraw teaches graduate courses in behavioral economics for the University of Colorado and MBA courses at the University of Colorado Boulder, University of California San Diego, and London Business School. He speaks at Fortune 500 companies, public events, and universities around the world. 

He directs the Humor Research Lab (aka HuRL) and hosts I’M NOT JOKING, a podcast that looks at the lives of funny people from entertainment, business, science, and the arts. He also hosts Funny or True?, a live comedy gameshow.

In 2014, he co-authored The Humor Code: A Global Search for What Makes Things Funny. His forthcoming book, Shtick to Business: What the Masters of Comedy Can Teach You about Breaking Rules, Being Fearless, and Building a Serious Career, will be published in early 2020. 

A TV show based on his life is currently in development.

Testimonials 2

  • “When you work in the cable industry, you need a little humor infused with your business. Peter spoke to our corporate teams in the midst of our intense accelerator program. He helped our teams by introducing lessons they could use when talking to Fortune 500 companies and in their growing startups as well. It was actionable, insightful, fresh, and of course, funny.”

    Rachel Biesel

    CMO and SVP, CableLabs

  • “His talk earned rave reviews. Peter uses the lens of comedy to illuminate actionable and surprising insights about creativity, marketing, and business. As a speaker, Peter combines academic rigor with a joyful sense of humor and engagement. Post-event feedback from our audience described his work as ‘different, interesting and immediately rewarding,’ and assessed the content overall as ‘excellent’ and ‘compelling.’ Peter is easy to highly recommend as a speaker.” 

    Brad Bernthal

    Leadership Team, Silicon Flatirons

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