Mike Michalowicz

It is real. It is raw. It is entrepreneurship. Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You’ve got a shot at making this work.” So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock. Whether you’re just starting out or have been at this for years, Mike’s “get real” approach to business is a much needed swift kick in the pants.

Who would have ever thought, that the key to explosive entrepreneurial success was held by pumpkin farmers? Just as almost every pumpkin farmer grows ordinary Halloween carving pumpkins, most entrepreneurs grow ordinary, unremarkable businesses. Yet by tweaking their approach in small ways, farmers can grow giant, prize-winning pumpkins that get all the attention and press coverage. In The Pumpkin Plan, Mike Michalowicz—author of the perennial “business cult classic” The Toilet Paper Entrepreneur—reveals how applying the same few simple methods farmers use to grow colossal prize-winning pumpkins can lead entrepreneurs to grow colossally successful businesses.

You are about to discover the profoundly simple yet shockingly effective accounting plug-in that will transform your business from a cash eating monster into a money making machine. In Profit First, Mike Michalowicz, author of The Toilet Paper Entrepreneur and The Pumpkin Plan explains why the GAAP accounting method is contrary to human nature, trapping entrepreneurs in the panic-driven cycle of operating check-to-check and reveals why this new method is the easiest and smartest way to ensure your business becomes wildly (and permanently) profitable from your very next deposit forward.

To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand—but how do you do that? For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time. In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace. After reading his from-the-trenches stories and no-nonsense approach, you’ll realize you don t need to wait for a lucky break. You can make it yourself.