Rich Horwath

Ask ten people for their definition of strategy and you’re likely to get ten different answers. This inconsistent understanding of strategy leads to bad strategy. In fact, 67% of managers surveyed said their organizations were bad at developing strategy. Result: the #1 cause of business failure is bad strategy. If you and your team don’t understand strategy today, you may not have a business tomorrow.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with everything they need to know to understand strategy in 60 minutes. Introduced by Chief Executive Magazine as “The world’s foremost expert on strategic thinking,” Rich provides clear and concise definitions for the key business planning terms and helps managers apply them to their business. The result is a common knowledge and understanding of strategy along with the most important tools to develop, communicate and execute strategy.

Key Learning’s:
1. Understand once and for all a clear definition of strategy.
2. Avoid the five myths of strategy that can destroy your business.
3. Make strategic trade-offs to focus your resources and prioritize.
4. Communicate the difference between strategy, tactics, goals, objectives, mission,
vision and values.
5. Design a StrategyPrint, or blueprint for your business, using the five phases
of the strategy process.

Consider the most successful products, services and experiences of our time, from the iPhone to Uber to Cirque du Soleil. What do they all have in common? They all began with an insight. A study of more than 5,000 executives showed that the most important
innovation trait for managers is the ability to come up with insights. But, the research also showed that only 35 percent of managers believe their strategies are built on insights. Products and services not built on insights become “me-too” commodities wrestling in the dirt for scraps of business.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with a framework to fuse strategy and innovation into competitive advantage. Rich helps managers understand and acquire business acumen skills and practical tools to discover the strategic insights that lead to new revenue growth and breakthrough innovation.

Key Learning’s:
1. Understand how insight fuels both strategy and innovation.
2. Discover practical tools to generate new strategic insights.
3. Design an insight network to harness your company’s best ideas.
4. Identify the types of innovation most likely to grow your business.
5. Use strategic innovation techniques to create competitive advantage.

In today’s competitive environment, great sales leaders and experienced sales reps don’t need another basic selling skills seminar or motivational mumbo jumbo. What they need is the ability to quickly diagnose a business situation, develop a differentiated strategy and create new value for customers—that’s what drives business. In fact, research with thousands of sales executives showed that the two most important attributes contributing to sales manager excellence are strategy and innovation.

New York Times & Wall Street Journal bestselling author Rich Horwath provides your sales team with everything they need to know to become an elite strategic sales force. Rich shares a clear and concise strategy framework to help sales leaders and their reps think, act and sell strategically each and every day. The result is greater focus on the right customers, right activities and right metrics that drive increased sales and profits.

Key Learning’s:
1. Understand the difference between goals, objectives, strategy, and tactics.
2. Develop strategies that create competitive advantage at the territory, district, regional
and national levels.
3. Create a not-to-do list that eliminates wasted time and budgets.
4. Lead strategy conversations with customers to become a true strategic partner.
5. Prioritize time, activities and customers using two key critiera.

Are you where you want to be in your career? Are you where you want to be in your life? You and you alone can set your strategic direction. You and you alone will decide if you’ve reached your full potential. You and you alone will look back on your life with great joy or great regret. The choice is yours. Strategy is the power to get from where you are today, to where you want to go—the power to live strategically.

New York Times & Wall Street Journal bestselling author Rich Horwath provides audiences with tips and tools on the most important thing in the world: the direction of their lives. Based on the #1 selling book on Amazon.com, Rich has designed a set of principles to help people think, act and live strategically each day, in order to reaching their full potential at work and at home.

Key Learning’s:
1. Apply the concept of strategy to your work and your personal life.
2. Discover your true purpose and channels for using it.
3. Effectively use your time, talent and buget at work and home.
4. Use the five-step process to build strategies to achieve your goals.
5. Identify the intersection of your passions, skills and knowledge to create
extraordinary value.