Ruben Gonzalez

Four-Time Olympian, Speaker, Bestselling Author

Ruben is a top motivational keynote speaker, four-time Olympian, and bestselling author. As a Four-Time Olympian and internationally recognized expert on developing mental toughness, Ruben Gonzalez knows how to achieve success again and again. Ruben uses his Olympic experiences to inspire audiences to think differently, live life with passion, and have the courage to take the necessary steps toward their goals.

  • Ruben Gonzalez Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English, Spanish

  • Travels From

    Colorado, USA

  • Ruben Gonzalez Keynote Speaker Fee Fee range is for U.S. events, depending on location and organization type

    $10,001 - $20,000

  • Languages Spoken

    English, Spanish

  • Travels From

    Colorado, USA

Suggested Keynote Speaker Programs

From Ordinary to Extraordinary

Ruben is proof that ordinary people can achieve extraordinary things if they follow a few simple steps. Ruben is funny, direct and on target. He’s on a mission to inspire and equip people to think differently, to take immediate action, and to produce better results. To ...

Ruben is proof that ordinary people can achieve extraordinary things if they follow a few simple steps. Ruben is funny, direct and on target. He’s on a mission to inspire and equip people to think differently, to take immediate action, and to produce better results. To achieve more than ever before.

Through his riveting stories and keen insights Ruben brings the Olympics to life. He will give your audience an Olympic experience they will never forget. A transforming, powerfully emotional experience. Truly an event. Ruben’s story of his quest for the Olympics gives people hope and strength. His story moves people to commitment and action. After experiencing Ruben’s program, your people will know exactly what it takes to succeed in life.

Your people will be inspired and equipped to take whatever they do to the next level.

Your people will learn:

  • How to build confidence and destroy fear.
  • How to unleash their passion and drive.
  • How to unlock their full potential.
  • How to turn defeat into victory.
  • How to become more resilient.
  • How to reach their personal and professional goals.

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Becoming Unstoppable Success Secrets of a Four-Time Olympian

Ruben’s story of his quest for the Olympics gives people hope and strength. His inspiring story moves people to commitment and action. Your audience will learn how to build confidence and destroy fear, how to unleash their passion and drive, how to unlock their full ...

Ruben’s story of his quest for the Olympics gives people hope and strength. His inspiring story moves people to commitment and action.

Your audience will learn how to build confidence and destroy fear, how to unleash their passion and drive, how to unlock their full potential, how to turn defeat into victory, and how to achieve their personal or professional ambitions.

This program is perfect for a group facing change, challenges or set-backs to overcome. Your audience will learn how to become resilient and how to become unstoppable on the way to the top.

Your people will learn:

  • How to condition their minds for success.
  • How to become unstoppable in the face of challenges.
  • How to take their commitment to a higher level.
  • How to become confident and laser focused. How to become better leaders.

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Sales Secrets of a Four-time Olympian

Ruben sold copiers in downtown Houston for several years. He regularly speaks for sales kickoffs all around the world. In addition to selling copiers, Ruben sold paper shredders. He tells a story about how he knocked on every door of every floor of every building in downtown ...

Ruben sold copiers in downtown Houston for several years. He regularly speaks for sales kickoffs all around the world. In addition to selling copiers, Ruben sold paper shredders. He tells a story about how he knocked on every door of every floor of every building in downtown Houston many times. The only building he could never get into was the Enron building because it had such tight security. He always wondered what was going on in there. Now that he knows, he thinks that he could have sold them a million dollars worth of paper shredders!

Ruben doesn’t talk about sales techniques and closes. He talks about attitude, stick-to-ive-ness, and mental toughness. The things that it really takes to succeed in sales and in life.

Your people will learn:

  • How to sell uniquely from their competition.
  • How to become high performers.
  • How to gain a competitive advantage.
  • How to separate themselves from their competition.
  • How to commit to their goals. How to keep moving forward while constantly improving.
  • How to consistently be at their best.
  • How to connect and listen to people to sell more. How to get and stay motivated.

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Safety and Managing Risk – Secrets of a Four-Time Olympian

Many people think that lugers are adrenaline junkies. On the contrary, lugers as a whole are very analytical and rigorously follow proven processes. They understand that in order to consistently have the best times, they need to manage risk and stay safe because when you are ...

Many people think that lugers are adrenaline junkies. On the contrary, lugers as a whole are very analytical and rigorously follow proven processes. They understand that in order to consistently have the best times, they need to manage risk and stay safe because when you are hurt you can’t train.

The adrenaline junkies quit after a few weeks and go on to something else.

Although Ruben enjoys challenging himself with high risk activities, he always manages risk by learning from the experts and doing lots of due diligence before taking action. In sports, at work and in life, you don’t know what you don’t know and what you don’t know can hurt you.

In this presentation Ruben shares the importance of learning what to do and what not to do to stay safe and to produce more.

He does this through entertaining stories about climbing Kilimanjaro, skydiving in South Africa, luging, running with the bulls in Pamplona, and other great high risk experiences where Ruben was able to stay injury free by managing the risk around him.

Your people will learn:

  • How to reduce disability.
  • How to achieve superior safety in the workplace.
  • How focusing on the task at hand increases safety.
  • How to take responsibility for your results.
  • How to using due diligence prevents accidents.
  • How to be present and how to create contingency plans.

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Overcoming Challenges – Secrets of a Four-Time Olympian

Ruben did’t take up the sport of luge until he was 21 years old. He was a marginal athlete, lived in hot and humid Houston, Texas, and financed his Olympic training himself. People laughed at him and said he was crazy. He broke many bones on the way to the Olympics and ...

Ruben did’t take up the sport of luge until he was 21 years old. He was a marginal athlete, lived in hot and humid Houston, Texas, and financed his Olympic training himself. People laughed at him and said he was crazy. He broke many bones on the way to the Olympics and eventually became the only person to ever compete in four Winter Olympics each in a different decade.

He’s an ordinary man who accomplished the extraordinary and THAT’S what makes him special. Because people in his audiences relate to Ruben and after hearing him are inspired to go the extra mile and fight for their goals and dreams.

Your people will learn:

  • How to become resilient in the face of challenges.
  • How to become mentally tough.
  • How to create a vision that keeps them from becoming discouraged.
  • How to create the mindset of a champion.
  • How to outlast their competition. How to win regardless of the circumstances

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Embracing Change – Secrets of a Four-Time Olympian

Anybody that can switch from soccer to luge at the age of 21 and make it to the Olympics knows a thing or two about embracing change. The luge is a lot like race car driving. In car racing, you use different tires for different road conditions. In the luge you prepare ...

Anybody that can switch from soccer to luge at the age of 21 and make it to the Olympics knows a thing or two about embracing change.

The luge is a lot like race car driving. In car racing, you use different tires for different road conditions. In the luge you prepare your steels differently for different tracks and for different weather. You have to be ready for any changes in conditions.

Whenever conditions change, whoever adapts first wins. Change is actually a good thing because it is like a blank slate – it gives you an opportunity to leave the competition behind.

If you don’t embrace change you’ll get left in the dust. Like a 6th-grade-educated truck driver who became a millionaire used to tell me, “If you always do what you’ve always done, you’ll always get what you’ve always got.”

In the 1970s, in the days of mechanical watches, Switzerland owned 50% of the world’s watch business. They refused to embrace the quartz movement technology and Japan took their business away.

When fuel injection replaced carburetors in the 80s, the mechanics that didn’t embrace that change went out of business. When the analog copiers I sold in the were replaced by digital technology, the salespeople who didn’t embrace change lost their jobs.

Vinyl records got replaced by CDs, and today they are not putting CD players in laptops because that technology is being replaced. In the telecommunications industry, they went from selling boxes to selling cloud services, the list goes on and on.

So deal with it. Everything that is comfortable for you right now is eventually going to change. But that’s a good thing.

Change is good. It gives you a chance to get ahead of your competition – as long as you embrace it.

Your people will learn:

  • How to navigate challenges, problems and setbacks with agility.
  • How to use creativity to stay ahead of the game.
  • How to innovate in any situation.
  • How to take advantage of change to surpass your competition.
  • How to thrive in the midst of uncertainty and change.

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Leadership Secrets of a Four-Time Olympian

When Ruben got started in the luge he thought he could do it all himself. Along the way Ruben realized that he would need help. He needed coaches, sled mechanics, doctors, chiropractors, financial assistance, etc. He needed to learn some leadership skills and create a ...

When Ruben got started in the luge he thought he could do it all himself. Along the way Ruben realized that he would need help. He needed coaches, sled mechanics, doctors, chiropractors, financial assistance, etc.

He needed to learn some leadership skills and create a team of people. Ruben was able to create a Dream Team and by working through his team he was able to realize his Olympic dream.

Ruben believes top leaders are trustworthy and passionate about their mission, and they have a high level of Emotional Intelligence which allows them to truly connect with their people. Those attributes make people want to follow them and fight for the leader’s goals.

Your people will learn:

  • How to engage their teams.
  • How to communicate effectively as a leader.
  • How to use Emotional Intelligence to connect with their people.
  • How to get their people to take personal responsibility for their results.
  • How top leaders make quick and effective decisions.
  • How to become better leaders by teaching, coaching and mentoring their people.
  • How to connect with their people in a meaningful way.
  • How to achieve maximum positive impact with their teams.
  • Why perfectionists have trouble leading people.
  • How to use failure as a tool to become a better leader.
  • Why being open about your mistakes makes you a better leader.
  • How to turn success into significance.

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Teamwork Secrets of a Four-Time Olympian

Ruben trained for years as part of an international team made up up lugers from many different countries. Even though they competed against each other at World Cup races, European Championships, World Championships and the Olympics, they understood that their best ...

Ruben trained for years as part of an international team made up up lugers from many different countries.

Even though they competed against each other at World Cup races, European Championships, World Championships and the Olympics, they understood that their best chance was to work together and help each other out during the training week.

This is because they were competing against powerhouse teams from Germany, Italy, Russia and Austria that would eat their lunch if they didn’t work together.

Ruben also shares the story about how after the Berlin Wall came down, the East and West German luge teams, who were bitter rivals made a decision to work together and create an even better team than the sum of its parts. A great story for merging companies or merging segments of a company to hear.

Your people will learn:

  • How to create a high performance team.
  • How to develop mutual respect amongst teammates.
  • How by focusing on that’s best for their team they can be their best.
  • How to stop making excuses and start taking responsibility and accountability.
  • How to get themselves to focus on exceeding expectations.

Ruben promises not to say that there is no “I” in TEAM, or tell any other worn out stories like the one about throwing the starfish back into the water.

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Customer Service – Secrets of a Four-Time Olympian

Ruben’s first job in high school was working at Chick-fil-A, where he worked for four years. During that time he was part of a crew that was selected to help train and open other stores. Incredibly, the members of his crew had no turnover in four years and they still keep in...

Ruben’s first job in high school was working at Chick-fil-A, where he worked for four years. During that time he was part of a crew that was selected to help train and open other stores. Incredibly, the members of his crew had no turnover in four years and they still keep in touch 40 years later.

Ruben actually got to spend valuable time with Truett Cathy, the founder of Chick-fil-A. Working at Chick-fil-A was an incredible opportunity to learn about customer service, leadership and teamwork.

Ruben went on to work at other restaurants for six years before getting into copier sales.

In his customer service presentations Ruben also shares things the different Olympic Villages have done to create an “Olympic Experience” for the athletes.

Your people will learn:

  • How to connect with customers in a meaningful way.
  • How to deliver exceptional service by taking personal responsibility.
  • How to become creative and proactive in anticipating customer’s needs.
  • How to create an exceptional experience for customers.
  • How to achieve maximum positive impact with customers.
  • How to develop loyal relationships with customers.

Learn More

About Keynote Speaker Ruben Gonzalez

Picture this.
A 21-year-old sits on his couch watching the Olympics… and makes a decision that defies logic:
“I’ll compete in the next Olympics.”

No experience.
No talent.
No roadmap.

Just a dream so big, most people would laugh it out of the room.

Four years, and a few broken bones later, Ruben wasn’t watching anymore—he was competing
on the Olympic stage – in the men’s luge.

Then he did it again.
And again.

At 47—when most athletes are long retired—he was still racing… against competitors young
enough to be his kids.

And he’s still not done.

Ruben is now training for the 2030 Winter Olympics, determined to do what no one in history
has ever done…
Competing in six different decades and becoming the oldest Winter Olympian.

But think about this…
This isn’t just Ruben’s story.

It’s what happens to your audience when they realize what’s possible for them.

As a Four-Time Olympian, bestselling author, and TED speaker with over a million views, Ruben
doesn’t give talks—he creates breakthroughs.

You feel it in the room.
At first, people lean in.
Then they start questioning their limits.
By the end, they’re on their feet—because something inside them has shifted.

They don’t just leave inspired.
They leave different.

They walk out with:
• Unshakeable belief
• Practical tools for mental toughness
• The courage to go after goals they once dismissed as “unrealistic”

Because it’s one thing to hear motivation.
But when you hear from someone who’s actively proving that age and “common sense” are
negotiable… excuses lose their grip.

That’s why high-performing organizations bring Ruben in when the stakes are high.

Companies like Coca-Cola, Wells Fargo, Oracle, New Your Life, Google, Century 21,
McDonalds, Gulfstream, Chick-fil-A, and the U.S. Treasury Department don’t need motivation.
They need transformation and results.

From Dubai to Singapore, Barcelona to Johannesburg, Ruben has ignited teams on six
continents—delivering results that last long after the applause fades.

Even legends like Zig Ziglar, Jack Canfield, and Denis Waitley recognized it early, calling him a
leader of the next generation.

His story has been featured by ABC, CBS, NBC, Time Magazine, and The New York Times.

His book, The Courage to Succeed, earned endorsements from icons like Lou Holtz, Stephen
Covey, Ken Blanchard, and Brian Tracy.

And the Olympic Committee honored his journey by selecting him to carry the Olympic Torch.

But here’s what truly connects:
Ruben isn’t extraordinary because of talent.

He’s extraordinary because of choice.

He chose to start when he wasn’t ready.
He chose to persist when it was uncomfortable.
He chose to keep going when quitting would have been easier.

That’s why audiences connect.
They don’t just hear his story.
They see themselves in it.

Which means his success feels possible.
His strategies feel practical.
And his message feels like permission.

Permission to stop playing small.
Permission to take the shot.
Permission to go all in.

With raw authenticity, powerful storytelling, and relentless energy, Ruben doesn’t just tell people
what’s possible—
He shows them how to make it real.

And because he’s still training… still competing… still chasing the next impossible goal…
Every word carries weight.

The result?
Teams that stop making excuses—and start making history.
Leaders who trade comfort for courage.
Organizations that break through plateaus and redefine what’s possible.

And individuals who walk out thinking:
“If he’s still going after it at his age… what’s my excuse?”

Book Ruben Gonzalez.

And watch your audience transform in real time—
then watch that transformation show up in your results long after he leaves the stage.

ACCOMPLISHMENTS:
• First four-DECADE Winter Olympian (1988, 1992, 2002, 2010)
• Oldest person to compete internationally in the sport of luge
• Leadership TED Talk with over 1 million views
• 100+ Fortune 500 Keynote Clients in 5 Continents
• Wall Street Journal and USA Today Bestselling Author – over 400,000 books sold
• Frequent radio and TV guest – ABC, CBS, NBC, FOX Business, etc.
• Torch Bearer at the Salt Lake City Olympics
• His gear’s on display at the flagship Olympic Museum in Switzerland
• Climbed Mt. Kilimanjaro
• Ran with the bulls in Pamplona, Spain

Testimonials

Ruben will inspire you to pursue your dream, equip you to get through the struggle, and encourage you on to victory!

Rudy Ruettiger

Inspiration for the movie “Rudy”

Ruben speaks from both his head and his heart, and inspires ordinary people, convincing them they can do extraordinary things. Ruben is persuasive, enthusiastic and very real. Invite him to speak to your group and you will be glad you did.

Zig Ziglar

 

Ruben has a unique ability to motivate and challenge his audiences. His compelling story provokes us all to set and reach lofty goals!

Jack Canfield

Author of “The Success Principles”

“If you listen to Ruben speak, your life will change.”

Lou Holtz

Legendary Notre Dame Football Coach

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