Shawna Suckow

Buyer Behavior Expert

  • Shawna Suckow`s Keynote Speaker Fee This reflects Shawna Suckow`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Minnesota, USA

  • Shawna Suckow`s Keynote Speaker Fee This reflects Shawna Suckow`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Minnesota, USA

Suggested Keynote Speaker Programs

How to Be More Memorable Today in Group Sales & Marketing

There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for brands trying to get planners and group buyers to focus on their property, ...

There’s never been a time where our culture has been more saturated with marketing messages from every angle, every minute of the day. Translation: there’s never been a more challenging time for brands trying to get planners and group buyers to focus on their property, destination, attraction, or service.

As buyers, we’ve all grown savvier about blocking and ignoring what we deem to be irrelevant messaging, and grown intolerant with interruption marketing.

How can you break through this cluttered sales & marketing landscape to get the attention of your desired audience? Join Shawna Suckow, CMP, in this eye-opening session that will leave you will fresh ideas to address your sales & marketing challenges. She was a multi-million-dollar meeting and incentive planner for  over 20 years. Today, she studies buyer behavior to uncover the latest trends, which she shares with the industry all over the world.

 PARTICIPANT OUTCOMES:

  •  Experience several real case studies from brands that created successful marketing campaigns on a budget
  • Discover what is working today to gain attention on social media and in print
  • Learn what’s not working, so you can re-purpose valuable resources more effectively

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Trend Watch 2020: What’s Here, What’s Next, and What’s Possible?

There’s one constant today: Change! These are great times to be in business, but keeping on top of trends is more of a challenge than ever. Technology constantly evolves, consumer behavior continuously confounds, and there’s disruption from sectors we used to think were ...

There’s one constant today: Change! These are great times to be in business, but keeping on top of trends is more of a challenge than ever. Technology constantly evolves, consumer behavior continuously confounds, and there’s disruption from sectors we used to think were unshakeable.

Blockchain. Artificial Intelligence. Digital Marketing. Medical Breakthroughs. Industry Disruption. Startups. Market Shifts. Political Upheaval.

Join Shawna as she shares her latest findings on the major and minor shifts that are already here, the trends we can expect next, and the potential disruptors that are possible in coming years – from the amazing to the unbelievable.

NOTE: Shawna customizes her presentation to the expertise level of the audience, the needs of the industries represented, and the goals of the meeting organizer.

PARTICIPANT OUTCOMES:

  • Discover what disruptions are poised to impact your industry, or your business, in the immediate future, so you can be proactive, rather than reactive.
  • Gain an edge on the competition by learning insider secrets on coming shifts in consumer and B2B buyer behavior.
  • Learn about new trends outside your industry that could impact all businesses in the future.

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Don't Become Extinct! Seize the Customer Evolution

The sales role is evolving rapidly in the era of Relationship Marketing, and no industry is immune. Consumers all over the world are evolving and changing, and American consumers are particularly different than they were just three years ago. Following the recession, they ...

The sales role is evolving rapidly in the era of Relationship Marketing, and no industry is immune. Consumers all over the world are evolving and changing, and American consumers are particularly different than they were just three years ago. Following the recession, they changed how they behave, how they prefer to interact with companies, and how they make their buying decisions. The role of the salesperson therefore has to shift, to meet new expectations.

How can you position yourself to capitalize on the shifting consumer landscape? What do consumers really want today? What will influence them to choose you over the competition? (hint: it’s not always price!). What will they pay attention to in this era of media overload?

In this session, Shawna will share her research-backed formula to connect better with prospects, convert more business, and generate more referrals. She knows what’s working and what’s not, so you can hit the ground running the very next day.

This session will:
– position you better for the immediate future and prepare you for coming shifts in the years ahead
– showcase new ways to use old tools that will save you lots of time and frustration.
– highlight new tools and strategies that will help you market better, sell easier, and ultimately drive revenue in 2017 and beyond.

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"Strategic Eight" Networking: Making Professional Connections that MAtter

Attendees who have meaningful connections with at least EIGHT other attendees (“The Strategic Eight”) are more likely to fully engage in the organization throughout the year, support organization mission & goals, and feel more aligned with their peers and leaders....

Attendees who have meaningful connections with at least EIGHT other attendees (“The Strategic Eight”) are more likely to fully engage in the organization throughout the year, support organization mission & goals, and feel more aligned with their peers and leaders.

Shawna is an expert in strategic networking and audience engagement who ensures your major conference or incentive program investment obtains your goals and objectives. She’ll meet with the organization to discuss their desired outcome for the event. She’ll then weave those goals into strategic conversations among participants in truly unique ways that keep the event momentum going. She’ll professionally engage participants to meet their Strategic Eight, as they discuss pre-determined topics, such as organization goals, innovation, generational differences, current challenges and opportunities, and more.

Participants Will:

  1. Feel more comfortable at the event, and have a sense of belonging with the organization (especially meaningful for first-time attendees and introverts!)
  2.  Experience conversations that are both challenging and fun, yet always memorable
  3. Walk away with at least eight new meaningful professional connections (not just business cards)

The Host Organization Will:

  1. Increase participant loyalty and goodwill
  2. Achieve maximum event R.O.I. by ensuring participants really participate, feel connected, and leave with a greater understanding of the organization’s goals and mission

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How to Market and Sell More to Todays Buyers

Why Cold Calling Doesn't Work Anymore!

About Keynote Speaker Shawna Suckow

About Speaker Shawna Suckow…

Shawna Suckow, CMP, was a million-dollar buyer in the hospitality industry for over 20 years. In 2008 she founded an association of B2B buyers, which now has over 3,000 members across North America. She began studying buyer behavior in earnest in 2009, and speaking to audiences of salespeople who were frustrated with the shifting marketplace and the influences of technology. She wrote her first book on the subject in 2012. Her third book is called Don’t Become Extinct – Join the Sales Evolution.

She now travels the globe helping salespeople and businesses to understand the ever-evolving buyer landscape. Honors include being named to the Global Top 100 Women Business & Tech Speakers, Planners’ Favorite Speakers lists of 2014 and 2015, and Top 8 Speakers of 2013 (along with James Earl Jones!). Shawna lives in Minnesota with her husband, two teenagers, and two really big dogs.

Testimonials

“Nobody knows more about the mentality of buyers than Shawna Suckow.”

Patrick Brochu

Director, Media Stage

“Shawna’s session was so incredible, so moving, that I went home and immediately updated my brand.”

Nuria Faus

Founder, Faus Incentives Argentina

“Shawna received the highest ratings at our 3-day conference, out of all the speakers who presented.”

Dan Yaman

President, Live-Spark (Pilgrims Chicken)

“Shawna doubled our attendance!”

Tom Riel

VP of Sales, Providence/Warwick Convention Bureau

“This was the best sales session, and I’ve been in sales for over 20 years. Shawna was a Godsend!”

Cindi George

Sales Manager, Sonesta Hotels

“I attended one of her sessions, and Shawna changed my life entirely.”

Dag Kastensson

CEO, SNE Northern Europe

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