The New Brand Mosaic©
Every company likes to put forth a solid brand image, but the post-pandemic truth is that your customers and prospects no longer want to see you that way. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful ...
Every company likes to put forth a solid brand image, but the post-pandemic truth is that your customers and prospects no longer want to see you that way. Distrust of organizations is at an all-time high, so to appeal to today’s evolving B2B and B2C customers, successful brands of all sizes understand a new truth: you are now a composite of all the personal brands of your employees. A Brand Mosaic©.
Every employee now is part of the Brand Mosaic© the humanized brand your prospects are seeking. Empowering your employees (and your customers!) to tell their stories adds to the richness of your brand mosaic, and helps you stand out amongst all the noise. Furthermore, embracing every individual’s personal brand and telling their stories makes them feel part of a collective mission—something especially important to younger generations for job satisfaction. You’ll no longer be seen as an impersonal corporate brand to your employees OR your customers; rather, you’ll be a more memorable, likeable, trustworthy group of individuals on a collective mission to help your customers succeed.
PARTICIPANT OUTCOMES
- Experience real case studies from businesses that created a successful Brand Mosaic© on all types of budgets.
- Discover easy ways to capture and share your employees’ and customers’ personal brand stories.
- Learn what’s NOT working, so you can repurpose valuable time and resources toward this critically important initiative.