Tom Sant

"America's Foremost Practitioner of Proposal Writing," Sales and Presentation Skills Expert

  • Tom Sant`s Keynote Speaker Fee This reflects Tom Sant`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

  • Tom Sant`s Keynote Speaker Fee This reflects Tom Sant`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    California, USA

Suggested Keynote Speaker Programs

Proposing to Win

Increasing your chance of winning by delivering a proposal that actually works.

The Perfect Pitch

Getting rid of the tired, stale, typical sales deck and creating a presentation with power.

The Language of Success

Communicating with clarity and impact by banishing the pseudo-languages of Fluff, Guff, Geek and Weasel.

Selling on Value

Why so many value propositions have no value and how to create one that actually motivates the buyer.

The Seven Questions that Will Make You Rich

The seven questions you must ask in order to win the customer’s trust and close the deal.

Driving Waste Out of Sales

Work faster? Work smarter? This presentation shows you how to harness cutting-edge technology with old-fashioned common sense to sell more efficiently and more effectively. Your business will get the biggest possible ROI when sales people do the right...

Work faster? Work smarter? This presentation shows you how to harness cutting-edge technology with old-fashioned common sense to sell more efficiently and more effectively. Your business will get the biggest possible ROI when sales people do the right things in the right ways. The result: more wins–faster!

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The Four Ideas that Revolutionized Selling

Four core ideas revolutionized professional sales early in the twentieth century. They remain just as relevant and effective today. It’s time to go back to the fundamentals so we can keep winning in the future.

Winning by a NOSE

This presentation covers the seven questions you must answer to develop a client-centered sales message every time, then shows you how to structure that message to win more business. (Hint: starting out with your company history isn’t part of ...

This presentation covers the seven questions you must answer to develop a client-centered sales message every time, then shows you how to structure that message to win more business. (Hint: starting out with your company history isn’t part of the winning formula.)

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The Value Proposition: Show Me the Money!

People don’t buy products, they buy impact. They want to know what makes you different and whether those differentiators add any value. This presentation shows the difference between a true value proposition, one that motivates the customer to ...

People don’t buy products, they buy impact. They want to know what makes you different and whether those differentiators add any value. This presentation shows the difference between a true value proposition, one that motivates the customer to buy, and a generic marketing claim. And it shows you how to use the differentiators that support your specific value propositions the best all the way from initial contact through final proposal.

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What Language Do You Speak?

Get rid of the Fluff, Guff, Geek and Weasel. Those languages don’t work! To sell effectively we need to communicate clearly. In this hilarious overview of the best and worst in sales messaging–both written and spoken–Tom provides you...

Get rid of the Fluff, Guff, Geek and Weasel. Those languages don’t work! To sell effectively we need to communicate clearly. In this hilarious overview of the best and worst in sales messaging–both written and spoken–Tom provides you with tips for improving your win ratio by improving the way you communicate.

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The Seven Deadly Sins of the Sales Proposal

Here are the worst mistakes sales people make in their sales proposals. More importantly, here’s how to avoid them and what to do instead. Filled with hilarious examples of mistakes that everyone recognizes, this presentation also focuses on ...

Here are the worst mistakes sales people make in their sales proposals. More importantly, here’s how to avoid them and what to do instead. Filled with hilarious examples of mistakes that everyone recognizes, this presentation also focuses on what really matters in delivering a persuasive message–regardless of the format.

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Selling the Decision Point: Why the Inuit Hunt Whales

The moment of truth in sales occurs when the customer makes a decision. Recent research into the decision making process has revealed seven specific decision heuristics that everyone uses. Understanding these processes and how to influence them will ...

The moment of truth in sales occurs when the customer makes a decision. Recent research into the decision making process has revealed seven specific decision heuristics that everyone uses. Understanding these processes and how to influence them will increase your win ratio and shorten your sales cycle.

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About Keynote Speaker Tom Sant

Tom Sant’s Key Accomplishments Include . . . 
Tom Sant is a world-recognized expert in effective selling and persuasive communication. Drawing on research from psychology and cognitive linguistics, this best-selling author and successful entrepreneur delivers customized messages that produce results immediately. 

An internationally known expert in proposal writing, Tom Sant has been called “America’s foremost practitioner of proposal writing” by the American Management Association. He has trained thousands of sales people, executives and other professionals to write winning proposals, deliver effective presentations and manage complex communication projects in a career that spans more than 25 years.

He is the author of Persuasive Business Proposals, which has sold more than 40,000 copies and which was reissued by AMACOM in a new edition. In 2001, he was named the first-ever Fellow of the Association of Proposal Management Professionals (APMP) for lifetime contributions to the profession of proposal writing. Tom has spoken to audiences around the world and worked with hundreds of companies to improve their proposal writing, presentation skills, and business capture processes.

Tom Sant was the top-rated speaker at Microsoft global conferences in Atlanta, Anaheim, and Sydney. He was the top-rated speaker at the AMA Sales Leadership Conference in Las Vegas.  He was also the top-rated speaker at the Colorado Consultant’s Forum sponsored by Kaiser Permanente, and at Kaiser’s National Sales Meeting.

Dr. Tom focuses on practical ideas that are quick and easy to apply, ideas that can have an immediate impact on your bottom line.

More About Speaker, Tom Sant . . .
Creative. Entertaining. Relevant. If you’re looking for a unique combination of high-value content, detailed customization of the message and a rollicking good time, then you want Dr. Tom Sant. A former stand-up comic, college professor, and CEO of a software corporation, he delivers a one-of-a-kind blend of humor and research-based insights to get the right points across.

Testimonials

“I have attended a lot of sales training and marketing courses. Without question, Tom Sant delivered the most informative, detailed, relevant, and enjoyable presentation I have ever attended.”

Peter Rosenwald

Managing Director, Chartered Developments UK

“Tom’s presentation exceeded our expectations. He has transformed the way we approach customers and the results have been spectacular.”

Elizabeth Thiele

Senior Vice President, Sales - ICON Clinical Research

“Tom Sant’s presentations are fascinating, clear and definitely practical. You can translate his ideas into profits – and you will, too.”

Jay Conrad Levinson

the Father of Guerrilla Marketing

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