Tom Spitale

Customer Relationship Management Expert

  • Tom Spitale`s Keynote Speaker Fee This reflects Tom Spitale`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Connecticut, USA

  • Tom Spitale`s Keynote Speaker Fee This reflects Tom Spitale`s U.S. Speaking Fee

    $10,001 - $20,000

  • Languages Spoken

    English

  • Travels From

    Connecticut, USA

Suggested Keynote Speaker Programs

Customer Relationship Management Expert

As health insurance competition heats up, so does the race to find and retain highly-profitable, healthy customers. Unfortunately, health insurance call centers are not usually designed with the needs of the most profitable customers in mind. ...

As health insurance competition heats up, so does the race to find and retain highly-profitable, healthy customers. Unfortunately, health insurance call centers are not usually designed with the needs of the most profitable customers in mind.
Today’s call center needs to continue to serve those with health problems efficiently and cost-effectively. However, forward-thinking health insurers are beginning to build strategies to ensure that their infrequent contact with healthy customers is used as the foundation for building deeper relationships. These companies are providing call center representatives with relationship-building information and tools that will position the health insurance company to take on the role of trusted agent, focused on keeping healthy customers healthy.
One-to-one strategies address both goals: aiding companies in understanding how to efficiently serve the sick and building strategies to create additional interactions with healthy customers that are relevant and impactful.

•  Building Customer Loyalty Through the Web Site
•  Creating Profitable Customers in a Down Economy
•  Building Customer Loyalty Through Various Channels
•  CRM: Turn Your Call Center into a Profit Center
•  Building Customer Loyalty while Increasing Share Holder Value

Learn More

Customer Relationship Management

Sales

Marketing

One-to-One Strategies

About Keynote Speaker Tom Spitale

Tom Spitale’s Key Accomplishments Include . . .
As one of the most experienced and sought-after consultants from the Don Peppers & Martha Rogers Group, Tom Spitale initially joined the firm as a speaker and trainer. One of his first assignments was to travel the country presenting the concepts of 1 to 1 marketing to the CRM early adopters and visionaries of the day. As a result, Tom Spitale honed his ability to simply, concisely and clearly communicate the power of CRM strategies to executive audiences in a highly-motivating way.

Today, Tom Spitale continues to be one of Peppers & Rogers Group’s most requested speakers. As the leader of Peppers & Rogers Group Return on Investment (ROI) practice, Tom Spitale has successfully crossed the chasm in his own CRM consulting career, and is helping high tech marketers and their clients do the same.

Tom Spitale has participated in or led engagements with companies in healthcare, financial services, direct marketing, high tech, manufacturing and distribution businesses. During this time, he developed extremely strong facilitation skills, helping visionary organizations apply CRM principles to their own competitive circumstances.

Tom Spitale has been a part of consulting engagements for an impressive client list of Fortune 100’s such as Ford, Wyeth, Boise Cascade, Rockwell Automation, Highmark and SAP. Prior to joining Peppers & Rogers Group, he achieved success in three of the most demanding and respected corporate cultures in the country. Tom Spitale accomplished dramatic growth in his areas of responsibility at Wal-Mart’s Sam’s Club (300% in two years) and at RJR/Nabisco (200% in two years). At GE Capital’s credit card unit, Tom Spitale was the recipient of the coveted Pinnacle Award for quadrupling cross-sell profits in just two years.

More About Tom Spitale . . .
As the CRM phenomenon has moved past the early adopter/visionary organizations and is now permeating into the realm of pragmatists, Tom Spitale has led the creation and significant growth of Peppers & Rogers Group’s ROI practice. As more and more executives demand proof of demonstrable success in their industry before investing in CRM initiatives, Tom Spitale and his team have developed a world class set of tools and strategies for creating, measuring and promoting CRM success at companies implementing customer-centric technologies.

Testimonials

“Tom did a wonderful job preparing his keynote address and workshop to ensure it was relevant to our attendees. The material he covered was very well presented and easy to understand. His manner both during the session and during social activities was very professional, but also warm, which made him very approachable. He invites and handles questions and discussion very well.”

Pierre LaPalme

Campana

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COVID-19 special virtual keynote fees are available for webinars. Fees listed above are for a live keynote – Please ask your advisor for special pricing on virtual keynote / webinar fees.

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