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Peter Latta Peter Latta

Peter Latta

Strategic Account Associate

805-965-1400

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A Santa Barbara native and UCSB graduate, Peter works alongside BigSpeak’s Executive Vice President to manage strategic accounts and help clients connect with exceptional speakers who don’t just speak – they shift culture and drive meaningful results.

He spent several years in the hospitality and wine industry – most recently as Lead Sommelier at San Ysidro Ranch, where he helped manage a 14,000-bottle wine cellar and elevate the guest experience. His background spans years in high-touch sales and client service.

At BigSpeak, Peter brings that same mindset to every engagement—offering clients a seamless, elevated experience: making it personal, unforgettable, and always leading with gratitude.

When he’s not working, he’s spending quality time with his family, deep in soccer analysis, or tending to his garden.

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