4 Benefits of Bringing in a Business Speaker

Hiring a business speaker for your next event can have far-reaching impacts, from increasing employee morale to boosting productivity.

Thoughtful planning is required to reap meaningful and long-lasting results from your corporate event. One way to gain the biggest ROI is to look outside of your organization for a fresh perspective, soliciting the help of some of the most successful people in business. Here are four reasons why you should hire the best business speakers.


Feeling stuck and uninspired makes tackling problems head-on an arduous task. Getting out of the monotonous day-to-day office life for a moment to experience stories and advice from speakers like former US Naval Commander Mike Abrashoff can provide positive energy to boost performance. Commander Abrashoff faced many of his own challenges aboard the USS Benfold, where morale was low, turnover high, and performance below any other ship in the Pacific Fleet.

In just a year, Commander Abrashoff turned his ship into the best example of a well-functioning United States Navy vessel. Hearing how others overcame difficulties in life and business inspires us to move forward and can provide us with new ways of approaching challenges. Through any trial, there are valuable leadership lessons to be learned.

When it comes to creative problem solving, a little inspiration can go a long way, and finding the right speaker will maximize that potential. Using a speakers bureau will ensure your company’s needs are met by finding the best business speaker for any event.

Path Alignment

A train with contradictory commands runs the danger of derailing. According to Halogen Software, some of the biggest reasons for employee dissatisfaction stem from company policy and administration. These are issues that can usually be traced back to simple misunderstandings or miscommunications concerning the overall goals of a company. Inconsistencies in an organization’s messaging to its employees can stifle motivation and lead to stagnation.

After identifying goals and establishing a clear trajectory, hiring a business speaker who directly aligns with those objectives will quickly calibrate an organization across all levels. Speakers like Jeff DeGraff offers key insights for business growth, collaboration, and taking new directions to improve. Such insights and alignment will power the engine of your business full steam ahead through a renewed sense of recognition and urgency.

Employee Performance

A company is only as good as its employees. Great companies constantly strive to improve their workforce through training and education. A study by the Corporate Executive Board shows that “Companies that invest in leadership development have outperformed others by 1,500% over the last 60 years.” Bringing a top-notch business speaker to your company or event is a great way to educate and inspire your top employees or industry partners at one time.

Change can be intimidating and challenging, so it is important to introduce information in fun and digestible ways. Change management speakers, like former Brigadier General Tom Kolditz, provide the perfect opportunity to provide a fresh view of an old problem, or equip your team with an entirely new solution. With 34 years of experience in military service, he can deliver practicable insights into how your employees can effectively change their habits to improve their professional and personal lives.

Employee Engagement

Disengaged employees account for much of the inefficiency and low morale within companies. A Huffington Post article notes that virtually every survey of employee engagement shows 60-70 percent of U.S. employees are disengaged at work. Stunted employee morale and motivation has significant repercussions on both productivity and workplace environment, so turning to outside help for an entertaining and informative keynote at your event can make all the difference in boosting morale and increasing employee satisfaction.

Show your valued employees how much you appreciate them by providing an experience of a lifetime with a one-of-a-kind business keynote speaker at your next event.

Diana Nyad can show your employees how to find their own drive and tackle any challenge. Having swum the English Channel, Nyad knows a thing or two about dogged perseverance. Not only has she set long-distance swimming records, but she created them too.

The best business speakers not only inspire and motivate but also offer concrete lessons and tools to fuel employee growth, from the executive suite down. With BigSpeak, it’s easy to match the right speaker for your company’s needs.

For Choosing a Great Keynote Speaker Also See:

How to Hire the Perfect Keynote Speaker

5 Things to Consider Before Booking a Keynote Speaker

How to Book a Last-Minute Keynote Speaker

How to Book a Celebrity Speaker

What to Expect When Working With a Speakers Bureau

Why Work With a Speakers Bureau?

Ken Sterling is the Chief Marketing Officer at BigSpeak Speakers’ bureau – the leading keynote and business speakers bureau in the world. He holds a Ph.D. from the University of California and an MBA from Babson College. Ken teaches Entrepreneurship, Marketing and Strategy at UC Santa Barbara. He is a serial entrepreneur, keynote speaker, business consultant and sales & marketing expert. For press interviews, contact marketing@bigspeak.com.

(Main image credit: Thomas Hawk/flickr)